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Articles tagged with 'kickstarter'

MICRO MONDAYS: The Beaucroft Bespoke allows you to design your own watch for an affordable price
Micro Mondays
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MICRO MONDAYS: The Beaucroft Bespoke allows you to design your own watch for an affordable price

It’s not often that I get to review watches that haven’t actually been designed yet, but Beacroft Bespoke has given me that opportunity. Watch customisation…
Microbrand dealbreakers: Don’t make these mistakes when launching your new watch
Opinion
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Microbrand dealbreakers: Don’t make these mistakes when launching your new watch

Some microbrands just get it. Their designs are elegant, their execution flawless, their carefully chosen components top-notch, and their customer experience first-rate. But for every…
Three monster Kickstarter success stories that exploded into life
Lists
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Three monster Kickstarter success stories that exploded into life

In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be…
MICRO MONDAYS: The Dumoreau DM02 is designed by an award-winning architect and it shows
Micro Mondays
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MICRO MONDAYS: The Dumoreau DM02 is designed by an award-winning architect and it shows

The watch microbrand game has become incredibly alluring over the last few years, with some examples rising from humble Kickstarter origins to sky-high profits and…
MICRO-MONDAYS: The Wolkov W22 shapes up with a truly innovative design
Micro Mondays
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MICRO-MONDAYS: The Wolkov W22 shapes up with a truly innovative design

You’ve heard of square watches and rectangular watches. Even octagonal watches are essentially common these days. With around a century of experimentation since wristwatches were…
MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants!
Micro Mondays
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MICRO-MONDAYS: The Biotic Formicidae delivers an original field watch inspired by (wait for it…) ants!

Microbrand releases can often be just an eclectic mix of design trends thrown together, or a wild attempt at doing something different without considering what…
MICRO-MONDAYS: The Audric Strider is a stylish diver with hefty wrist presence for under $600 (if you’re quick)
Micro Mondays
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MICRO-MONDAYS: The Audric Strider is a stylish diver with hefty wrist presence for under $600 (if you’re quick)

Audric launched their first watch in 2020, deep in the throes of the global pandemic. The SeaBorne stood out from the crowd of Kickstarter-funded dive…
Studio Underd0g makes the world’s first ever watch with a dial made from eggplant
News
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Studio Underd0g makes the world’s first ever watch with a dial made from eggplant

Sustainability, veganism and organic materials may be the way forward, but they’re still a foreign language to many of the larger players in the watch…
RECOMMENDED READING: Ever wonder how many Kickstarter watches actually get off the ground? 
News
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RECOMMENDED READING: Ever wonder how many Kickstarter watches actually get off the ground? 

For better or worse, Kickstarter is now a firmly entrenched part of the watch production, retail and marketing landscape. Watches have historically been a phenomenally popular…