WATCHES & WONDERS 2024
“We’re very lucky,” IWC CEO Chris-Grainger Herr modestly admits, when it comes to the brand’s stable of ambassadors and friends of the brand. The Schaffhausen…
Editor’s Note: When Nicolas Cage recently gushed over his Grand Seiko on the red carpet, many of you in the comments noted how he should become…
This isn’t going to be a very objective piece, I’m afraid. That’s because I’m a huge admirer of Hublot’s sports-related marketing and their decision to…
Editor’s note: If I had to list my most motivational interview of the year, it would be easy. It would be Paul de Gelder. Paul…
The worst brand associations feel like they’ve been hatched in drunken brainstorms at the end of a very long day. There seems zero reason to…
As 2018 comes to a close, we thought it appropriate to look back at one of our favourite brands — Tudor, who’ve had a noteworthy few…
Two nights ago, I fulfilled one of my most bromantic dreams when I shared a steak dinner with the new IWC ambassador, Bradley Cooper. Me, the…
While the team were away (in Basel) Andy Green did play. And he did it with some cameras around as well as his – ok, we…
