TAG Heuer opens new NYC flagship, Norqain releases Wild One doc, 2026 LV Watch Prize awarded
Zach BlassWatches and Wonders is inching closer and closer, but that does not mean we are seeing a calm before the biggest watch fair of the year storm. Longines and Omega launched new watches on the same day, the exact same second (which you can find below in our favourite coverage of the week section). But before we get to that, here are some headlines you may have missed.
Ryan Gosling celebrates new TAG Heuer NYC Flagship
TAG Heuer just opened its new SoHo flagship at 99 Prince Street — 57 square metres of Carrera, Monaco, and Formula 1, with a custom F1 sculpture hand-painted by local artist Arianna Margulis on the wall for good measure. Ryan Gosling swung by for the opening, got hands-on with some pieces, and was spotted in the Carrera Chronograph CBS2113.BA0053. Of course, he wears it well.
Clearly, SoHo is the new watch-lover destination in NYC. So if you’re around, the new TAG flagship is worth checking out, and, while you’re in the area, you may as well pay a visit to 460 Broome St and see our new Time+Tide NYC Discovery Studio.
Norqain releases a BTS Wild One documentary
What watch geek doesn’t want to watch a Netflix documentary-style, 30 for 30-esque deep dive into the world of watchmaking and the development of a brand’s premiere collection? Norqain has done just that, with CEO Ben Küffer, legendary advisor to the board Jean-Claude Biver, and others who developed the brand’s distinct Wild One design recounting the journey of persevering to make it a reality. Forget watching that MAFS or Seinfeld re-run, your weekend viewing is live now on Norqain’s YouTube channel.
Hazemann & Monnin take home the 2026 Louis Vuitton Watch Prize
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They met at watchmaking school. They built a brand. This past Tuesday, in Paris, they won the Louis Vuitton Watch Prize for Independent Creatives. Alexandre Hazemann and Victor Monnin — two kids from Morteau — just beat the room at the Fondation Louis Vuitton with a watch that chimes the hour and jumps it. Twenty-five years old. €150,000 richer. Independent since 2024, and it’s only just the beginning for them. Clearly ones to watch.
Hope you all have a wonderful weekend!
Zach and the Time+Tide Team
Watch meme of the week: Grand Seek-O Smileflake?
Well, this clever Photoshop job certainly brought a smile to my face. Considering his over one million subscribers, I am going to assume most of you seeing this get the joke. And I only share this because I know Nico can take a joke in stride. Who else is chomping at the bit to pre-order?
Wrist shot of the week: A feast of blue dials
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Few people harness natural light for wrist shots better than Tim Vaux. Slide through the whole carousel, and you’ll have trouble deciding which watch is your favourite. But you’ll have zero doubts that Vaux is anything but a master of the wrist shot.
Time+Tide Shop pick of the week: Serice Ref. 5330
Serica unveils a new monochromatic diver, the Ref. 5330, following the successful recipe of the previous divers, with a special twist. The 5530 reveals an all-new streamlined bezel with a polished grey ceramic insert alongside a subtly redesigned matte black dial. Forgoing the strict dial symmetry of the other Serica divers, the 5530 debuts a date window for the first time.
The Serica Ref. 5330 is available now for pre-order at our Time+Tide Studios in London, New York, and Melbourne. Price: US$1,990
Our favourite Time+Tide coverage of the week
Longines updates the Hydroconquest with a smaller size and Milanese bracelet
Every brand needs a solid dive watch. And for Longines, ever since 2007, theirs has been the Hydroconquest. Solid, stainless steel construction with 300m of water resistance and a super legible display with a unidirectional bezel. Today, we have a new iteration of this staple of the brand’s catalogue as we get a refreshed look, new sizes and a slinky new bracelet to help update it for 2026. Meet the new Longines Hydroconquest collection here.
Bigger, bolder, and more refined than ever, Doxa unveils the SUB 200 II
In 2019, the Doxa SUB 200 was launched, and since then, the longstanding appetite for vintage-inspired divers has continued to grow exponentially. Many brands have introduced their own interpretations, some based on genuine historical references, others drawing on more modern influences. Doxa firmly belongs in the former camp, regularly revisiting its archives to revive standout designs for today’s audience. It’s a formula that has served the brand exceptionally well, cementing its position as one of the leaders in classic-looking dive watches. Now, a few years on from the SUB 200’s debut, Doxa has refined the concept further with the introduction of its latest model, the SUB 200 II.
Omega brings us a new Constellation with a new way of testing for accuracy
Omega has been a trailblazer in this industry when it comes to pursuing accuracy. Whether it is having the first tourbillon wristwatch ever made, being the only brand to industrialise the Co-Axial escapement, or being an early adopter of the METAS certification, Omega has always strived to be at the forefront of creating watches that exceed all current accuracy standards. And now they have taken their next step with the introduction of this new line of Constellation models with a brand new way to test their chronometry, which means these are the first watches to attain chronometer certification without a seconds hand.