For many, the Rolex Submariner is the watch. The default, the archetype. In some ways the watch has transcended its original function and become a totemic symbol for aspiration, class and cool. It is, after all, the original watch of James Bond. On the other hand, it’s still a superlative tool, designed for the dangerous job of diving, a job it still excels at. The fact that the Sub can balance these two faces has a lot to do with its success. As does its long, sustained production run and the fact that a Submariner from 1954 will look pretty much the same as one from 2019.
So, to brush up on the history of what is — arguably — the most significant wristwatch around, we’d suggest a quick peruse of this GQ article.