RECOMMENDED READING: Rolex drought shows no sign of easingTime+Tide
In yet another example of water being wet, desirable Rolex models are not easy to get. And while the issues with Rolex stock should not be news to anyone reading this, this analysis from WatchPro’s managing editor Rob Corder is a somewhat more evidence-based analysis than the usual feverish hyperbole.
Corder uses the tried and tested method of seeing what sort of actual stock is in stores across the world, and the picture is grim …
I have searched the cabinets of authorised dealers in Dubai, central London, Edinburgh, Heathrow and Gatwick Airports, Las Vegas, New York, Los Angeles and San Francisco and not one of them had a single steel GMT or Submariner.
The key takeaway here is that the risk of consumer frustration is real and present, and rumoured production increases of around 6% will not be enough to tip the supply/demand balance, unless Rolex is willing to shift production ratios more heavily towards steel pieces.
Read the full story over at WatchPro.