In their upcoming auction, Phillips is focusing their attention on the finest examples of highly coveted double-signed dials. A double-signed dial is where a brand has allowed the name of the retailer that will sell the watch to appear on the dial, alongside the brand’s name. Retailers that have had the opportunity to showcase their name on a watch dial include some of the most famous throughout history, including Tiffany & Co, Harrods, Wempe, Gübelin and Beyer.
As a part of their authentication process, Phillips will attempt to contact each of the respective retailers (if they are still trading) to confirm the sale details of each of the watches at the auction. When it came to watches retailed by Beyer Chronometrie, Phillips sat down with the current CEO, René Beyer, to discuss the four watches on offer that were originally sold by the Zurich retailer.
It’s a fantastic conversation, where you really get to see the depth of the passion that Mr Beyer has for the watches his family has sold for generations. Find the full video at Phillips right here.