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RECOMMENDED READING: How to perfect product placement on the red carpet

RECOMMENDED READING: How to perfect product placement on the red carpet

Felix Scholz

The dust (and hangovers) have settled on the 76th Golden Globes, and on some corners of the internet it seems that the pre-show press pack hustle is a bigger event than the awards themselves. And, given the intense competition from brands in this Instagram age to have that red carpet moment, it’s easy to see why.

Rami Malek cartier tank

And while tuxedos and dresses receive the lion’s share of the attention, the wrists are fiercely fought over as well, with Richemont stable brands, such as IWC, Cartier, Montblanc and Jaeger-LeCoultre, particularly well represented. Rami Malek, who won for his turn as Queen frontman Freddie Mercury in Bohemian Rhapsody, played the elegance card perfectly, pairing his Givenchy tuxedo with Cartier cufflinks and a Tank MC watch.

Rami Malek cartier tank
Rami Malek’s stylist highlighting his Cartier accessories

But getting the watch on the wrist is only half the battle — you’ve also got to make sure the watch is seen, which is where the stylist comes to the fore. This article from The Hollywood Reporter goes through a few of the common tricks to ensure maximum timepiece visibility …