RECOMMENDED READING: Omega’s CEO on China and the incredible ‘Building O’
Felix ScholzEarlier this week The New York Times published an interview with Omega CEO Raynald Aeschlimann, in which he gives an interesting overview as to how the Swatch Group’s crown jewel is faring, and what the plans are for the future.
Aeschlimann points to China as a star performing market at the moment, saying that half of the brand’s business is coming from Asia, where the Constellation is the model of choice. He also speaks about the new factory, the impressive ‘Building O’: “At the center of Building O is a giant glass-enclosed atrium three floors deep, an inventory area called ‘the heart’, with 30,000 stacked boxes of watch parts that are retrieved as needed by a roving automated arm.”
Omega projects that this massive 175,225-square-foot building will be big enough for another 30-50 years of growth.