If you’ve been paying attention to the wonderful world of watches for more than 15 minutes, you’ll have worked out that high-tech materials, often with fancy proprietary names, are a big deal. Isographs, Aeronith, Sedna gold, unobtanium and all the rest. This sort of fancy nomenclature is stock-in-trade of Swiss marketing departments, but it’s also important stuff. Innovations like improved alloys, accessible ceramic and silicon technology have had a massive impact on the science of watchmaking, and the sort of watches that are made over the last few decades.
The real exciting thing is that this isn’t a static field, and material science moves ever forward. To find out the current state of play, check out this informative piece from WorldTempus.