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RECOMMENDED READING: A deep dive into the future of Baselworld

RECOMMENDED READING: A deep dive into the future of Baselworld

Felix Scholz

Whether you’re an inveterate watch tragic, or just starting on your watch journey, the last year has been dominated by two main conversations. The drought of steel sports models (sorry guys, I got no answers for you on that one), and the future of Baselworld. 

future of Baselworld
Is Baselworld still bustling?

Now, if you’re coming in cold on the concept of Baselworld, it’s fundamentally a trade show. But a trade show like no other. For a sense of what it’s like, check out this video. Or rather, what it was like. Because Baselworld has been going through some tough times recently. Broadly speaking, there’s a range of internal and external factors that can be summed up as a rapidly changing market and some institutional hubris. 

If you want to go a little more granular, this long interview with Baselworld boss Michel Loris-Melikoff by the excellent Robin Swithinbank is a very, very good read. So while the future of Baselworld is far from certain, Michel Loris-Melikoff is betting on it being around for a while longer …