These days we’re pretty down with the tie-in between the watch industry and motorsports. Because while the association, which had its golden days in the age of Heuer et al, was originally born from necessity, nowadays its main function has to do with the marketing department.
And while many brands have history in the area, the history is rarely as personal or intimate as it is at Laurent Ferrier. Laurent Ferrier (the watches) are well regarded high-end independent pieces with curvy lines and funky dials. And sure, Laurent Ferrier (the man) is a well regarded maker of high-end independent pieces, but he’s also a passionate motorsports racer, and one not without talent. In fact, in 1979 his team of plucky amateurs placed third at the Le Mans 24-hour race. Fun fact: Paul Newman came second.
It’s stories like this that lie at the heart and soul of watchmaking, and Chris Hall over at QP Magazine has done an excellent job of capturing it. If you can’t hack the long read, at least enjoy this superb shot of the watch Ferrier made to celebrate his long love of racing.