A Pizza Unique for those who can’t make up their mind

Russell Sheldrake

It started as an April Fool’s joke in 2023, and has quickly become a cult sensation. The Hand Delivered Pizza watch has been a real passion project for us and Studio Underd0g, as we have travelled the world bringing this tasty treat of a timer to as many people as we can reach. The whole idea of this watch was to bring the community together through a shared joke and sense of fun that often feels like is missing in the industry.

While we have had an amazing time holding pizza parties around the globe, we’ve had to bring them to an end, but wanted to go out with a bang. So to celebrate this final gathering of watches, pizza toppings, and enthusiasts, we are auctioning off a one-of-one pizza unique. This watch will have a completely unique dial in the style of a half-and-half pizza, with Pepper0ni on one half and Hawaiian on the other. Perfect for the collector who can never decide what they want to eat, or wear.

The sale is being held on the online auction platform Loupe This, which launched in 2021 by industry veterans Eric Ku and Justin Gruenberg. We wanted to go with Loupe This for this sale for many reasons, but we love what they do in terms of transparency on costs (buyers paying a flat fee of US$500), and they present watches in an extremely clear and honest way.

Nothing else about the watch has changed, it’s still the same 01Series chronograph with a Seagull movement powering it, measuring 38.5mm across with 50 metres of water resistance and assembled in Great Britain. The lucky winner of this watch will still get the same experience as every other pizza owner, but with a fun twist on the dial.

The auction will run for one week, closing on Thursday 21st November, at 20:30pm GMT. This means that the final bids will be coming in while we host our final pizza party in our new London Discovery Studio. True to its original intent, all the proceeds of this sale will be donated to Mary’s Meals, a charity that supplies life-changing meals to children around the world – a worthy cause we can all get behind.