Last year we made our foray into the inky world of print with NOW – The Watch Buying Guide. A weighty tome that, in addition to shining a light on some interesting horological tales and factoids, also lived up to its promise — putting more than 200 of the best recent watch releases into one handy, almost encyclopaedic place. It had quite the ring as a proposition: 200 watches from $200 to more than $200,000, though that part was quite accidental. Regardless, it was a happy accident for buyers frustrated by the obfuscation around pricing that we all endure from the brands.
From Swatch to Cartier’s Santos, from A. Lange & Söhne to Zenith. There’s something in there for everyone. As long as your definition of everyone is — people who appreciate fine watchmaking. And even if that’s not the case, flipping through the pages of NOW should convince even the most ardent Apple Watch wearers.
But if you weren’t prepared to get physical with us, our options to get together over NOW proved limited. Up until last week, NOW was only available as an actual object in our shop (there are a mere 300-odd out of the original print run remaining if you’re keen), but we’ve decided to open it up to the masses, and release the digital edition. So, without any further ado … Here it is, 100 or so pages of watch awesomeness.
Oh, and just in case you missed it, we’re in the middle of giving away an actual, custom Royal Enfield motorcycle, which is, just quietly, awesome. Click the link in the banner below to get on it. Happy travels and happy reading! To enquire about any of the watches in the mag, be sure to hit ‘Enquire Now’ and we can discuss directly.