Mido is one of those strange beasts in modern watchmaking – a largely under-the-radar brand that’s also owned by one of the largest corporations in the business (the Swatch Group). Already this is a good place to start, as the former factor means you can get some unexpected and unusual design choices, paired with the benefits (production quality, parts, etc) that come with being part of the Swatch Group. The Mido Multifort Patrimony is a great example of this. A sweet retro-looking watch at a seriously impressive price.
First of all, the Mido Multifort Patrimony comes in three flavours: steel with a graduated grey dial, gold tone with an anthracite dial, or this steel and blue number. They’re all 40mm across by 11.95mm high, which is pretty perfect proportions for this sort of watch in 2019. The case design is simple but stylish, with a non-fussy, low-profile crown and some decent detail on the lugs. The dial, though, is what will really get people excited. It’s a pretty straight execution from the mid-century watch design playbook, but that’s A-OK. The shimmering, subtly graduated dark blue is very on-trend, and the clearly segmented dial, complete with pulsometer scale and inner minute track, is a lovely design. The syringe-style hands are a great choice too, and even the date window is inconspicuously placed, and colour-matched. The crystal is a glassbox sapphire, and the movement has a solid 80 hours of power reserve.
Absolutely nothing to complain about there — it’s a solid build in a very appealing style. Even that cinnamon-brown natural calf strap with contrasting stitch is a lovely choice. Consider that the AU RRP is a shade over $1000 and I’m wondering why I don’t have one on my wrist right now. Well played, Mido, well played.
Mido Multifort Patrimony price
Mido Multifort Patrimony, in steel, $1125 AUD