The Australian launch of the Longines Legend Diver at Time and Tide HQ in Melbourne was our blackest event yetAndrew McUtchen
At long, long last we were able to host the Australian launch of the Longines Legend Diver Black at our headquarters in Cremorne, Melbourne this week. It heralded the watch officially going on sale in our shop, where it will be available for the next two months exclusively in Australia. To say that the moment was long-awaited would be a dramatic understatement. We’ve wanted to share this particular watch — a big, blacked-out, contemporary step forward for Longines — since March last year when we first laid eyes on it.
The dress code was black, anyway you like it. The weather was black, as Melbourne loves it in winter. But the mood was as warm and spicy as the just-launched Four Pillars Bloody Shiraz Gin, dancing on guests’ tongues the minute they arrived and were handed one as a welcome cocktail.
The star of the show though, without question, was the heart of darkness focused in two shiny display cabinets and on the wrists of Andrew and Felix – the Longines Legend Diver, in black.
On the night, in order to allow guests a chance to try it on, we wore it on our ‘Midnight Dark’ premium ballistic nylon NATO strap, which heightens the all-black of the watch, with black hardware to match. Thanks to Longines Australia for partnering on such a big release, and also to Matt Jones, co-founder of Four Pillars, for taking us on a gin-teresting journey (one of several #dadjokes Felix and I ripped out in the speeches) and for fortifying the crowd so well with that delicious Four Pillars Bloody Shiraz Gin!