New releases from Longines, De Bethune, Louis Vuitton and more

New releases from Longines, De Bethune, Louis Vuitton and more

Pietro Pilla

This was a big week for watch releases! From TAG Heuer unveiling a new watch in collaboration with Porsche to Longines updating its 70th anniversary Conquest collection, Swatch hitting us with yet more MoonSwatch variants and Louis Vuitton relaunching the Escale with a redesigned case, watches for all tastes have been announced over the past seven days and we hope you can find something here to suit your preferences. Enjoy your reading!

Gerald Charles Maestro 9.0 Roman Tourbillon

Gerald Charles Maestro 9 0 Roman Tourbillon

  • Gerald Charles pays homage to its founder Gérald Genta by launching a limited Métier d’Art Maestro Roman Tourbillon run.
  • The dial is crafted from 18k rose gold and features a hand-hammered finish, a technique that allows the production of just two pieces per month.
  • The stainless steel case is treated with a blue galvanic treatment on the inner titanium bezel, giving it remarkable durability and resistance to extreme stresses.

Learn more about the Gerald Charles Maestro 9.0 Roman Tourbillon here.

Longines Conquest

Longines 2024 New Conquest Collection

  • The Longines Conquest catalogue has been expanded for its 70th anniversary.
  • There are 30 new references including different case sizes, dial colours, and strap options.
  • All models are water-resistant to 100m and powered by automatic movements.

Learn more about the Longines Conquest here.

Louis Vuitton Escale

louis vuitton escale time only meteorite wrist

  • Louis Vuitton masterfully redesigns the Escale collection, this time in a time-only configuration.
  • Compared to the previous World Timer model, this time the brand goes for a more minimalist approach, but maintains key aspects such as the ‘trunk’ lugs.
  • You can choose between two rose gold-cased models with textured dials mimicking the surface of LV Monogram canvases, or two platinum models with onyx and meteorite dials.

Learn more about the Louis Vuitton Escale here.

De Bethune DB Eight


  • De Bethune expands the DB Eight Collection, the brand’s monopusher chronograph with an instantaneous minute counter at 6 o’clock.
  • The first of the two models is a polished white gold case paired with a royal blue dial, the second is a yellow gold with a rich chocolate dial.
  • These are part of the collection envisioned by Denis Flageollet’s idea for a 21st century monopusher chronograph.

Learn more about the De Bethune DB Eight here.

TAG Heuer Carrera Chronograph x Porsche 963

TAG Heuer Carrera Chronograph x Porsche 963 2


  • The TAG Heuer Carrera Chronograph x Porsche 963 has been released in anticipation of the 2024 24 Hours of Le Mans this weekend.
  • The Porsche 963 is a hybrid-powered hypercar that is currently leading the WEC and IMSA SportsCar championships.
  • This watch full of Porsche racing design hints, from the forged carbon bezel to the wheel-shaped winding rotor on the Heuer 02 movement.

Learn more about the TAG Heuer Carrera Chronograph x Porsche 963 here.

Chopard Mille Miglia

Chopard Mille Miglia

  • Chopard launches a new edition of the Mille Miglia chronograph, named after the vintage car rally it has been sponsoring since 1988.
  • The panda dial design is called “La Gara”, which means “The Race” in Italian and is evocative of the black and white checkered flag.
  • The watch is powered by a COSC-certified ETA A32.211 and is housed in a Lucent Steel case.

Learn more about the Chopard Mille Miglia here.

Farer Monopusher GMT

Farer Monopusher GMT Desktop

  • The Farer Monopusher GMT does what it says on the tin, the British brand adding GMT functionality to its Monopusher models.
  • The Cobb and Segrave colour combinations have very different aesthetics, each giving differing amounts of playful yet versatile vibes.
  • They’re powered by Sellita hand-wound movements with 62-hour power reserves and 4Hz beat rates.

Learn more about the Farer Monopusher GMT here.

Panerai Submersible Elux LAB-ID

Panerai Elux

  • The latest creation of Panerai’s Laboratorio di Idee, the Submersible Elux LAB-ID features mechanical luminescence, activated by a pusher at the 8:30 position.
  • Rather than utilising a dynamo, like previous mechanical backlights, it uses a complex six-barrel system that’s wound by a typical automatic rotor.
  • Despite its complexity, it boasts a 500m water-resistance rating.

Learn more about the Panerai Submersible Elux LAB-ID here.

Christopher Ward C60 Pro 300 Bronze Blue Ombré

Christopher Ward C60 Bronze

  • Christopher Ward adds a new iteration to its increasingly popular Trident Bronze collection.
  • Featuring the same 42mm bronze case of the Brown Ombrè model, this time it’s paired with a degradè blue dial and matching blue ceramic bezel.
  • For very different looks, the watch is available either on a distressed brown leather strap or on a blue rubber band.

Learn more about the Christopher Ward C60 Pro 300 Bronze Blue Ombré here.

Breitling SuperOcean Rainbow

Breitling SuperOcean Rainbow

  • With the Biarritz’s Wheels and Waves surf-and-motorcycle festival in mind, Breiling launches two rainbow-inspired timepieces.
  • The specific models are the Superocean Automatic 42 and 36, with a black look for the 42 and a white one for the 36, both with rainbow lume-filled hour markers and hands.
  • To continue the colour trend, you can choose the colour that suits you best from several rubber straps.

Learn more about the Breitling SuperOcean Rainbow here.

Seiko 5 Sports Heritage Design

Seiko 5S Heritage

  • Seiko goes the extra mile by redesigning the 5 Sports Heritage with the 1960s 5126-8090 “Kamen Rider” in mind.
  • The Japanese brand brings us two models, with identical 38.5mm steel cases, single-link brushed steel bracelets and steel bezels.
  • The choice is between a vintage-inspired dial in brushed silver or a matt black dial with Lumibrite.  

Learn more about the Seiko 5 Sports Heritage Design here.

Swatch x Omega MoonSwatch Mission to Earth Trio

Swatch Omega MoonSwatch Mission On Earth body

  • Swatch launches three new additions to the extremely successful Moonswatch inspired by Lava, Polar Lights and the Desert.
  • You can easily guess which is which, but black and red are for the Lava, green and blue are for the Polar Lights and beige and sand are for the Desert.
  • We’ll see if the MoonSwatch saga continues after this Mission to Earth launch. Stay tuned!

Learn more about the Swatch x Omega Moonswatch Mission to Earth Trio here.

Rado High Tech Ceramic Summer Editions

Rado High Tech Ceramic Summer

  • Rado launches three ceramic models to prepare for the upcoming European summer.
  • The two Captain Cook models are crafted from blue ceramic with either yellow or red bezels and are paired with matching blue rubber straps.
  • The True Square Skeleton is a triumph of yellow, which colours the case, strap and part of the dial (or lack of it) where you can have a glance at the movement.

Learn more about the Rado High Tech Ceramic Summer Editions here.

Bulova Super Seville


  • Bulova revives the Super Seville design with the introduction of gold, blue and green models.
  • Ryan Reynolds wears it in the new MNTN Matched spot which also features Bulova, who aired America’s first TV commercial in 1941 revolutionizing advertising of the time.
  • In other Bulova news: Accutron has partnered with Analog:Shift to launch an exclusive Factory Certified Pre-Owned Program.

Learn more about the Bulova Super Seville here.