#Kixntix: The TAG Heuer Connected x Super Mario with Nikes to make you jump to the next level

#Kixntix: The TAG Heuer Connected x Super Mario with Nikes to make you jump to the next level

Thor Svaboe

A smartwatch in collaboration with Nintendo? Shock and joy in equal measure. But in all seriousness, the TAG Heuer Connected is pure sports, and is TAG’ s entry into the rather solemn and performance-focused world of athletic performance. So I was delighted by the unexpected TAG Heuer Connected x Super Mario Limited Edition, injecting a bright spark of humour, sorely missing from the world of tools from Garmin, Polar, Samsung et al.

TAG Heuer Connected x Super Mario

While I do enjoy a tough 30-40 miles on my road bike with only my Strava app to keep me on track, I haven’t yet seen anything from  the world of wearables that I actually fancy, except for the cheeky new G-Shocks. And no, I don’t consider these smart devices to be watches as such either, so just look at me as the old fart I am, hopelessly out of touch with the needs of  health-focused individuals.

TAG Heuer Connected x Super Mario

So, I’ve been to the gym twice within the last five days to halt my inevitable ageing, but always with a bare wrist, but this might now change. I simply love the bright colours and the entire concept of not taking yourself too seriously, so I’ve put a big red and blue star in my book for this brilliant piece of sportswristwear (I’m copyrighting it).

The TAG Heuer Connected x Super Mario Limited Edition follows the familiar format of previous Connected watches, but in a cool, all-new flashy aesthetic – both within the software and hardware of the watch. The tough 50 metre water-resistant steel case is 45mm in diameter and 13.5mm thick, not too bad, and a tough smartwatch with an engagingly legible screen.

TAG Heuer Connected x Super Mario

TAG Heuer explains, regarding the exclusive interface experience, “Mario greets you with a welcoming salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target – 25%, 50%, 75% and 100% – a different animation plays out on the dial. These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast and at 9 o’clock the Super Star that makes him invincible lights up! And when you reach 100% of your daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game. The idea is inspired by the famous “easter egg” concept that all gamers know very well, which consists of hiding features and surprises as a bonus in video games.”

Who knew that the unlikely collaboration with the legendary video-game producer Nintendo could make me interested in a connected sports watch (hang on, did I just call it a watch?).

And to match this bright piece of wrist presence up, here’s a new capsule collection in the Kyrie Irving Kyrie series. With its upcoming “Team Bank” pack, the Kyrie 7 explores numerous colours while offering simple and effective options of soft comfort.

In signature “Team Bank” fashion, this high-top trainer with its chunky-cool white soles, has a total of six colourways, the blue and bright red working oh so well with the new TAG Heuer Connected x Super Mario Limited Edition. All six have crisp white accents throughout the Swoosh, adjacent logos, midsole, and tongue, except the black details of the fresh white version.

For a closer look at these flash new Nikes check out Sneakernews, they will be available for $130 USD

TAG Heuer Connected x Super Mario Limited Edition pricing and availability:

The TAG Heuer Connected x Super Mario Limited Edition is presented in a packaging designed exclusively for this collaboration. It also comes with a travel case in Super Mario red. This edition limited to 2000 watches will be available only in selected TAG Heuer boutiques and at www.tagheuer.com in some regions. Price: $3,100 AUD