For better or worse, Kickstarter is now a firmly entrenched part of the watch production, retail and marketing landscape. Watches have historically been a phenomenally popular category on the crowdfunding platform, but for every glittering success story, there’s an equal number of projects left on the cutting room floor.
If you’re the kind of curious cat who’s wanted to know more about the data behind Kickstarter watch projects, boy is it your lucky day. WatchPro posted this snazzy report from Swiss consulting company Mercury Project, who break down the data in interesting, and meaningful ways. Turns out just more than half (52%) of watch projects fail. A rate that has been consistent for years. The real interesting takeaway, though, is this:
“Overall, the number of projects is flat since 2017, but the number of backers is drastically down. To reach their financial goals, creators have now to become more professional in term of product proposal, but also in term of marketing, in order to attract backers.”
Read more at WatchPro.