Watch that time Jimmy Fallon gave his father-in-law a Bremont on live TV Watch that time Jimmy Fallon gave his father-in-law a Bremont on live TV

Watch that time Jimmy Fallon gave his father-in-law a Bremont on live TV

Time+Tide

Editor’s note: Everyone loves a good celebrity watch-spotting moment – and they don’t come much better than that time Jimmy Fallon gave his father-in-law one of the coolest watches of modern times, the Bremont MBI. You’ve probably seen it before, but it’s definitely worth another look … 

Jimmy Fallon Bremont

Contrary to what you might expect, the greatest asset of English brand Bremont isn’t their watches. Their greatest asset is the longstanding and extremely positive relationship with military pilots the world over.

And nowhere is this better demonstrated than with the Bremont Martin-Baker MBI, available only to people who have survived a live ejection from an active military aircraft equipped with a Martin-Baker ejection seat. That’s a pretty elite club.

Bremont Martin Baker MBI

Turns out, Jimmy Fallon’s father-in-law, as a former USMC pilot, is an eligible member, so Jimmy gave him an MBI live on TV. It’s 4:32 well worth watching (for the English accent alone). Money can’t buy you marketing this good.