Why 2025 is another year of the Jaeger-LeCoultre Reverso, as told by returning CEO Jérôme Lambert

Buffy Acacia

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You can barely even say the name Jaeger-LeCoultre without saying Reverso like an auto-complete sentence, and it’s no secret that it’s the brand’s flagship model. It’s actually impressive how one watch can become so iconic that it makes the rest of a brand’s catalogue feel underappreciated, even one such as the watchmaker of watchmakers. Watches & Wonders 2025 seemed to be another chance for the brand to prioritise the Reverso after a few years of refining its other collections, and it seems like our current ‘20s are about to become more roaring.

We’re still a few years away from the Reverso’s 100th anniversary, but that hasn’t stopped the company from turning its eye to the past. But aside from watches, its retrospective angle has been emphasised by the return of Jérôme Lambert as CEO who spent the last few years as COO of Richemont as a whole. He was the JLC CEO 22 years ago, and his return has kickstarted another cycle of heritage releases. However, ingenuity hasn’t been lost in this nostalgic push.

For an alternate take on a Reverso fit for travelling, there’s the Reverso Tribute Geographic. The front dial retains that classic ‘30s look with the small seconds, but adds a clear date display, and the reverse face reveals an intricate worldtimer. But the charm of the Reverso is that it doesn’t need fancy complications to be beautiful. In fact, it’s the Tribute Monoface Small Seconds entirely drenched in pink gold that stole the hearts of many at Watches & Wonders 2025. Between the softly grained texture of the dial and the Milanese mesh bracelet in solid gold, it’s a masterclass of finishing at a surprisingly attainable price. For more information on the watches and a deeper understanding of Jérôme Lambert’s driving passions, be sure to watch Andrew’s interview above.