Jaeger-LeCoultre’s Reverso Stories exhibition coming soon to Miami, NYC gets its first British Watchmaker’s Weekender

Zach Blass

Despite Watches and Wonders 2026 being firmly in the rearview mirror, the horological world these days never finds itself with an empty power reserve. Later this month, Jaeger-LeCoultre is bringing its awesome Reverso Stories exhibition to Miami, and this weekend, the Time+Tide NYC Discovery Studio will host its first-ever British Watchmakers’ Weekender.

Jaeger-LeCoultre’s Reverso Stories is heading to Miami at the end of May

Few watches have earned the right to call themselves icons without an asterisk. The Reverso is one of them. Born in 1931 from an Art Deco brief and a polo player’s frustration, it remains one of the most architecturally coherent watch designs ever conceived — and Jaeger-LeCoultre is bringing its full history to Miami this month.

From May 21–31, the Maison is staging “The Reverso Stories” pop-up at Sweet Bird North in the Miami Design District — a free, guided immersive experience structured across four chapters: Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship. The exhibit spans rarely seen archival pieces through to contemporary high jewellery creations and serious complications like the Reverso Hybris Mechanica Calibre 185, with its remarkable four-dial architecture. New Reverso references will also be unveiled during the run.

What makes this more than a brand showcase is the cultural layering Jaeger-LeCoultre has built around it. Under their Made of Makers programme, webcomic artist Olivecoat reimagines the Reverso’s history through sequential art; digital sculptor Yiyun Kang contributes “Origin,” a large-scale 3D video work rooted in the Golden Ratio geometry that underpins the case design; and World’s Best Pastry Chef 2024 Nina Métayer brings a culinary dimension to the 1931 Café, including a Miami-specific smoothie creation called “Splendeur Tropicale.” There will even be live perlage demonstrations if you would like to see if you have what it takes to properly decorate movements made by the watchmaker’s watchmaker.

The pop-up runs ahead of JLC’s permanent Miami Design District boutique opening later this summer, with a dedicated client lounge — “The Salon” — already operating at The Moore Miami (4040 NE 2ND AVE, 2nd floor) for appointments and walk-ins. Guided tours run approximately 30 minutes. Free to the public and definitely worth your time if you are in the area.

Are you coming to our British Watchmakers’ Weekender in NYC on May 9?

Time+Tide’s NYC-based audience has had to watch our London Discovery have all the fun not once, but twice, our fan-favourite British Watchmaker’s Weekender. In fairness, our NYC Discovery Studio had yet to open – but naturally, we were envious. Fortunately, with our NYC Discovery firmly established and open, the moment has finally arrived for a very welcome horological British invasion. On Saturday, May 9, the Time+Tide NYC Discovery Studio will host its first-ever British Watchmakers’ Weekender.

Right now is your last chance! If you are in NYC this weekend, be sure to grab a free ticket below so that you can get intimate with the watches and people behind brands such as Christopher Ward, Bremont, Fears, Beaucroft, Elliot Brown, Anoma, Nomadic, WOLF, Golby, and Dennison – with some brands even bringing exclusive Weekender launches.

The British Watchmakers’ Weekender takes place on May 9 at the Time+Tide NYC Discovery Studio, Level 2, 460 Broome Street, SoHo in New York City. Tickets and further event details can be found here.

Hope you all have a wonderful weekend!

Zach and the Time+Tide Team

Zach’s Time+Tide take of the week: Pin buckles are better than deployant clasps

Editor’s note: Wait?! Where is the watch meme of the week? We must confess that the well of watch memes seems to be drying up, or rehashing old tropes. So, for this Friday Wind Down, we are introducing a new newsletter fixture: the Time+Tide take of the week. Each week, a different member of the Time+Tide editorial or retail team will present their “take of the week”. It could be anything from personal opinions based on watch-collecting experiences to a reaction to a big headline or novelty from the watch world earlier in the week. This will allow you all to get to know the team and their horological perspectives better. To set the tone, this week Zach will kick things off.

I find the watch community often looks at deployant clasps as a more luxurious and stronger means of affixing a watch to your wrist. But, I must confess that over the last few years, I have been wearing my platinum Credor Eichi II on a blue leather strap with a repurposed steel pin buckle. I may have kept the platinum deployant on the strap for at most the first month I owned the watch before I removed it and sealed it in a ziplock bag stored in a desk drawer. Why? Deployant clasps inevitably lead to some added bulk on the underside of the strap, the metal clasp introducing a second layer resting between your wrist and the leather. With my smaller wrist as well, short of getting a bespoke strap, the positioning of the clasp is not really centred, and most folding arms are a bit wide for me as well. You can see how currently off-centred the deployant is – it’s basically positioned entirely on the far side of my wrist rather than under. So I have always found pin buckles give me the slimmer band profile I prefer, and just feel more comfortable on the wrist than a deployant clasp too.

I thought of it this week because I just tried putting a new strap, with the original platinum deployant clasp, back on my Eichi II. And I already think I am regretting it. I hate letting the precious platinum deployant clasp sit in the drawer, and I like the idea of having the heft of platinum coming from both the case and buckle. I always prefer as much material uniformity and factory elements to remain on my watches as possible. But short of going down a potentially expensive rabbit hole of a bespoke strap, I suspect I will be putting the steel pin buckle back on imminently. At least the steel pin buckle tonally matches the platinum Credor case…

Wrist shot of the week: Lange lust

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A post shared by Andrew McUtchen (@andrew_mcutchen)

Andrew posted a wrist shot this week, trying on a tasty 38.6mm Lange 1 and posing the question: “Anyone else feeling Lange feelings?” The answer is yes, with Zach immediately missing his former 36mm 1815 Up/Down ref. 221.021 the second this snapshot passed through his IG scroll.

Time+Tide Shop pick of the week: Norqain Freedom Chrono Enjoy Life “Sprinkles”

Every now and again, Norqain drops an absolute banger, and for this years new release season, they dropped the Freedom Chrono Enjoy Life “Sprinkles”, a Freedom Chrono with an awesomely delightful dial, sprinkled with hundreds and thousands, and a sapphire caseback with the ice cream illustration, featuring the uplifting “Enjoy Life” motto, making it the perfect companion for this much warmer, sunnier weather we’re having. Best of all, they’re now available at the Time+Tide Shop, or at the Watch Discovery Studios if you want to come and try one on. Price: from US$6,150/£4,690

Our favourite Time+Tide coverage of the week

Rashawn Smith Picks His Top 3 Watches at the Time+Tide NYC Discovery Studio

You’ve probably already heard that Rashawn Smith has joined the Time+Tide team in New York. This new video captures his first walk through the Discovery Studio as a team member. You might know Rashawn from Wrist Check Pod, or from his years on the floor at Watch of Switzerland Soho. He’s one of the most genuinely knowledgeable and community-minded people in American watch culture. And now he’s set to become a big part of the soul of Time+Tide New York. To mark the occasion, we did what we always do: 3-Watch Throwdown. Rashawn picked three watches from the studio floor. The watches he is most likely to buy for himself. Find out which watches he picked in the video above.

Farer just released its second-generation Pilot Collection, and they might be the best-looking pilot’s watches you’ve ever seen

British independent brand Farer just revealed its latest collection of pilot’s watches, the Pilot Collection Series II. With one new case, three finishes, and four dial options, the new second-generation Pilot Collection combines classic details with modern, contemporary design and a sprinkle of Farer DNA. Two of the models feature dials that match the unique-coloured PVD coating on the case, one in a rich bronze, the other in a unique, military-style blue. For a full introduction, head over to Tom’s article here.