The G-Shock you need to be of drinking age to buy…
Zach BlassG-Shock is an industry leader in super fun and super accessible collaboration pieces. They love marrying their trustworthy designs with popular culture and, if you love beer and horology, their latest limited-edition watch is just for you. The only catch to the G-Shock x Budweiser Limited Edition is that you have to be of drinking age to buy it.
The white case embodies the white within the logo, but the bright red rubber strap and dial framing accents drive home the Budweiser aesthetic. With summer on the horizon here in the USA, The G-Shock x Budweiser Limited Edition will be the perfect companion to the inevitable day-drinks and pub nights to come. Like most G-Shock watches the case is highly shock resistant, which means you can truly wave your hands in the air like you just don’t care on the dance floor. Also, the 200 metres of water resistance protects the watch while swimming in the ocean or any spilled beverages that come in your direction (shotgun chug approved).
The digital dial displays the time, countdown timer, stopwatch, and alarm functionality with a positive display. The fun little secret is that the EL backlight has a Budweiser bowtie motif, a fun surprise each time you light up the dial.
The bright red rubber strap has plenty of holes for the corresponding steel buckle, ensuring a wide variety of wrist sizes can enjoy the watch. The Budweiser name runs across the tail end of the strap for added audacity and beer-themed boldness.
With an approximate battery life of two years, the G-Shock x Budweiser Limited Edition will keep the party going for quite sometime.
G-Shock x Budweiser Limited Edition pricing and availability:
The watch comes inside some killer packaging. The outer box is reminiscent of a 12-pack case packaging of beer and the inner packaging that holds the watch is a 24 ounce can “tall boy” style can case – without actual beer inside of course.
The G-Shock x Budweiser Limited Edition is available now (while supplies last). Price: $200 USD
UPDATE: The watch appears to be sold out for now, but check again later in case there are more batches.