FRIDAY WIND DOWN: Race over to Chadstone for an adrenaline-filled IWC experience FRIDAY WIND DOWN: Race over to Chadstone for an adrenaline-filled IWC experience

FRIDAY WIND DOWN: Race over to Chadstone for an adrenaline-filled IWC experience

Zach Blass

If you have ever binge-watched Drive to Survive, played the Gran Turismo video games, or, more plainly, are a Formula 1 super-fan, then you will probably want to race over to the IWC pop-up racing experience over at the Chadstone Shopping Centre. Not only will you be able to get hands-on with a range of IWC watches, you will also be able to get hands-on with the driver’s wheel in an incredible racing simulator that will make you feel like you are actually on the track.

IWC explains: “IWC Schaffhausen is coming to Chadstone with an adrenaline-packed racing experience for the first time in Australia. Live out your ultimate Grand Prix fantasy on our racing simulator, which promises to deliver realism of the racetrack with an immersive and unforgettable experience. Alongside the racing experience, you can get a chance to try on the best selection of IWC’s timepieces at the pop-up.”

Before you start your engines, your best best is to reserve an appointment here. That being said, walk-ins are allowed but will be subject to availability and capacity. Also, please note all participants must be above 12 years of age. The pop-up will run from December 15 – 31, and is located next to Myer on the ground floor of the shopping centre.

Hope you all have a wonderful weekend!


Watch meme of the week: Easy there bud…

When you are with friends who understand your watch addiction, but are not enthusiasts themselves, remember that when you try to strike up a chat with a stranger over a watch, your mates are probably suffering from secondary embarrassment.

Wrist shot of the week: Dana rocks my watch better than me…

As you already know from many of our hands-on reviews, Ricardo knows his way around a camera. Recently he has decided to experiment with monochromatic shots, and hot damn did the above shot come out great. At first, I thought it would be silly to shoot this shot in black and white, as the whole appeal of my Santos Dumont is its beige-lacquered case. But wrapped around Dana’s black sweater sleeve, it is almost like the watch is floating. I could go on and on here, but simply this shot is a vibe.

Time+Tide Shop select of the week: Tissot Telemeter 1938 (Black or White Dial)

The Tissot Telemeter 1938 has a rich story to tell with its handsome archive dial, complete with chronograph, telemeter and tachymeter scales. The Telemeter echoes the first Tissot used in sports timekeeping. First used in 1938 at an Alpine ski race, this began a sports timekeeping tradition that is alive and well at Tissot today, more than 80 years later. The Telemeter 1938’s pure design captures the spirit of that first timekeeper, backed up by a contemporary automatic mechanical movement with a 68-hour power reserve.

You can purchase the watch here in the Time+Tide Shop. Price: $3,100 AUD (in this instance available only to buyers in Australia)

Our favourite Time+Tide coverage of the week:

We let an AI review three of the most iconic watches. Here are the results

Recently more and more people are engaging with AI due to a playground platform that allows people to test out the technology –  whether chatting with it or giving it prompts to answer. One common fear regarding automation and artificial intelligence is the notion that such technology can take the place of humans in the workplace, ultimately putting individuals out of their jobs. So, naturally, as a watch editor Zach was curious to see if he should be worried about AI taking his job in the near future. He decided to test the AI platform, giving it three iconic watches to try its hand at reviewing. Head here for the full story.

Start your (virtual) engines… The IWC Esports Challenge at Battersea Power Station

IWC celebrated the launch of their new Battersea Power Station boutique in London, hosting a professional iRacing Esports Sim Challenge that was streamed live and featured a wealth of talent. Click here to read the full story.

HANDS-ON: The Chopard Alpine Eagle 41mm we are all pining for



There’s definitely not a shortage of stainless-steel sports watch options in the marketplace. It’s a truly saturated category due to the high demand, so if you’re going to draw attention away from the usual suspects then the design you bring to market has to be distinct and fresh. Fortunately, that is exactly what the Chopard Alpine Eagle is. We went hands-on with the 41mm Pine Green. Read or watch the full hands-on review here.

Barstool Sports “presidente” Dave Portnoy offends watch lovers with his new watch brand – then doubles down

Barstool Sports “presidente” Dave Portnoy launched his own watch brand Brick Watch Company, but #watchfam was not having it – ridiculing the outrageous US$2.4K pricing for his generic watches. Portnoy, in expected form, had choice words for his detractors. Grab your popcorn, and dive into the full in-depth story here.