EVENT: 7 short quotes that sum up why the event in Sydney last Friday night was a pretty big deal for Omega

EVENT: 7 short quotes that sum up why the event in Sydney last Friday night was a pretty big deal for Omega

Andrew McUtchen

Watch events come and watch events go, but last Friday night’s star-studded extravaganza that started at the new Omega boutique in Sydney’s Martin Place, and carried on to a straight-out-of-a-movie private harbourside manor will not be forgotten quickly. Here are seven quotes from the night that speak volumes about the significance of what took place.

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The Omega flagship in Sydney

“This is the biggest Omega boutique in the world.” – Omega President, Raynald Aeschlimann, on the two-storey Sydney boutique, which is as much a gallery and hang space as it is a traditional store. Check it out.

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Omega Australia General Manager Megan Parker welcomes Raynald Aeschlimann and Cindy Crawford to the ‘Her Time’ event, on February 10, 2017, in Sydney

“You kept your promise.” – Omega GM Megan Parker to Aeschlimann about his return to Australia – a promise he made on becoming president of Omega in 2016.

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Cindy Crawford is captivated by the venue of the event – a private waterfront manor on Sydney Harbour

“For so long Omega was about the James Bond Seamaster, but there really is an important legacy with women’s watches that is being celebrated upstairs.” – Cindy Crawford, referring to the ‘Her Time’ exhibition currently on display in the Sydney Boutique.

Omega "Choices" ad campaign materials, September 23, 2003. Watch brand ambassadors include Pierce Brosnan, associated with models including the 2531.80 Seamaster (worn in the last 3 Eon Productions 007 James Bond movies).
Omega “Choices” ad campaign materials from 2003, when brand ambassadors included Cindy Crawford, Anna Kournikova and Pierce Brosnan

“I will say how long I’ve worked with Omega – over 20 years, and that’s, like, a very long marriage… And we keep saying that we haven’t really had any fights yet.” – Cindy Crawford, after Aeschlimann was coy about the length of their working relationship.

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Omega Brand Heritage Manager Petros Protopapas, at the Omega Boutique and ‘Her Time’ exhibition launch in Sydney

“If you treat history as vintage you treat it wrong. For us, history is not ‘retro’, it is our inspiration.” – Petros Protopapas

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The ‘Her Time’ Exhibition at the new Omega Boutique, Sydney

“This exhibition is called officially ‘100 years of Omega ladies watches’. If I may be so bold, please add ‘The first 100 years of Omega ladies watches’ because this is exactly how you should treat history if you have history.” – Petros Protopapas

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“Sorry men, but you have ladies to thank for wristwatches. Come upstairs and I will show you.” – Petros Protopapas

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