All Time+Tide content is produced and approved solely by our editorial team. Time+Tide does not accept money (or watches or other benefits) in return for favourable reviews and all of the opinions and views expressed are our own.
Partner brands have no editorial input into our articles and no right of approval over content. We write all of our articles and reviews and do not republish or repurpose press releases.
However, we do exist financially on a sponsorship basis and as such we receive money from watch brands. As you will see from the ‘Partner’ page, we enjoy the support of an increasing number of premium watch brands who have invested in a dedicated brand page that offers curated coverage of the brand’s history, news and new releases. In addition to this brand page, Partners are given the option to advertise on the Time+Tide homepage, and receive coverage of their new releases and other brand news. We will disclose in relevant content where that coverage is made in partnership with one of our Partners.
Partnership also offers brands the opportunity to collaborate with our team on major events, which can range from dinners, to launches, to major activations.
Our promise to our readers is that we will cover any watch that we think worthy, whether that watch comes from a Partner brand or a non-Partner brand.