The Icons Archives - Time+Tide Watches

The Rolex Day-Date is still the ultimate watch of ballers and shot-callers

15.06.25

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The Rolex Day-Date is still the ultimate watch of ballers and shot-callers

Whether you call it the Day-Date, the President, the Presidential, or even El Presidente, this is likely the watch most non-watch people think of when…

The Seiko Sportsmatic 5: A beloved daily-wearer since 1963

The Icons

31.05.25

The Seiko Sportsmatic 5: A beloved daily-wearer since 1963

Born to adhere to five design elements, the Seiko 5 Sports watch has been a go-to starter, daily-wearer watch for over 6 decades.

Why everyone from Muhammad Ali to Andy Warhol fell for the Cartier Tank

The Icons

18.03.25

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Why everyone from Muhammad Ali to Andy Warhol fell for the Cartier Tank

How did this discreet piece of Gallic perfection reach icon status? Read on - the origin story of the Cartier Tank may surprise you.

Built for the cockpit, the Breitling Navitimer is a true pilot’s watch

The Icons

01.02.25

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Built for the cockpit, the Breitling Navitimer is a true pilot’s watch

The Breitling Navitimer is probably the first name you think of when the subject of pilot's watches comes up. Here's a bit of its history.

The Casio G-Shock is an indestructible feat of engineering, and a cultural icon

The Icons

09.01.25

The Casio G-Shock is an indestructible feat of engineering, and a cultural icon

We delve into the history of the Casio G-Shock, and explore its unexpected rise into collector and pop culture stardom.

To the Moon and back: how the Omega Speedmaster became a legend

The Icons

27.12.24

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To the Moon and back: how the Omega Speedmaster became a legend

We take a deeper dive into the watch arguably most deserving of the "iconic" moniker.

Flipping the script: How the Jaeger-LeCoultre Reverso became a game changing icon

The Icons

16.12.24

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Flipping the script: How the Jaeger-LeCoultre Reverso became a game changing icon

The Jaeger-LeCoultre Reverso travels from the sport of polo in colonial India to the world of Mad Men, Batman, and high horology.

Why the TAG Heuer Monaco is still the watch world’s ultimate square deal

The Icons

03.12.24

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Why the TAG Heuer Monaco is still the watch world’s ultimate square deal

The Heuer Monaco is still the watch world's ultimate square deal. And if it's good enough for Steve McQueen...

How the Rolex GMT-Master defined jet set style

The Icons

02.11.24

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How the Rolex GMT-Master defined jet set style

From the mythical Albino Pan Am to the controversial Sprite, the Rolex GMT-Master is an undisputed icon.

Taking a deep dive into the Omega Seamaster

The Icons

19.10.24

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Taking a deep dive into the Omega Seamaster

From James Bond to Joe Biden's wrist, we take a deep dive into the evolution of the classic Omega Seamaster

The A. Lange & Söhne Lange 1 is a true modern classic

The Icons

11.10.24

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The A. Lange & Söhne Lange 1 is a true modern classic

The watch that made A. Lange & Söhne what it is today.

When Ulysse Nardin let its Freak flag fly, it changed watchmaking forever

The Icons

27.09.24

When Ulysse Nardin let its Freak flag fly, it changed watchmaking forever

When Ulysse Nardin released a watch called the Freak in 2001, it broke all the rules and changed the game.

Why the Seiko SKX became the gateway drug for a million watch nerds

The Icons

09.05.23

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Why the Seiko SKX became the gateway drug for a million watch nerds

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

The MB&F Legacy Machine is a jaw-on-the-floor original

The Icons

29.12.22

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The MB&F Legacy Machine is a jaw-on-the-floor original

Maximilian Büsser is a dreamer. His is a tale of audacity, swirled with a healthy pour of unfettered creativity. After all, his company, MB&F (Max…

Why the Rolex Daytona is still the ultimate chronograph to trigger serious FOMO

The Icons

24.12.22

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Why the Rolex Daytona is still the ultimate chronograph to trigger serious FOMO

When it comes to the world’s most desired timepieces, one name stands head and shoulders above the rest: Rolex. And among the legendary models from…

How the Rolex Submariner went from bulletproof tool watch to stone-cold classic

The Icons

19.06.22

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How the Rolex Submariner went from bulletproof tool watch to stone-cold classic

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch

The Icons

04.06.22

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The revolutionary design of the Audemars Piguet Royal Oak, the first true steel sports watch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

How the Patek Philippe Nautilus became the ultimate flex watch

The Icons

22.05.22

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How the Patek Philippe Nautilus became the ultimate flex watch

Welcome to The Icons, a new series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into…

Why the Zenith El Primero is the numero uno among Swiss chronographs

The Icons

07.05.22

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Why the Zenith El Primero is the numero uno among Swiss chronographs

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

The Rolex Explorer could be your one watch collection for life

The Icons

23.04.22

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The Rolex Explorer could be your one watch collection for life

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

Taking a hot lap around the history of the Heuer Carrera

The Icons

12.03.22

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Taking a hot lap around the history of the Heuer Carrera

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

The Panerai Luminor is a tool watch with heavyweight punch

The Icons

05.03.22

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The Panerai Luminor is a tool watch with heavyweight punch

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

The Blancpain Fifty Fathoms is the daddy of modern dive watches

The Icons

12.02.22

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The Blancpain Fifty Fathoms is the daddy of modern dive watches

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…

How the IWC Big Pilot became a true modern classic

The Icons

30.01.22

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How the IWC Big Pilot became a true modern classic

Welcome to The Icons, a series where we take a horological deep dive into the most legendary watches of all time. We’ll delve into the…