Issue #3 of NOW Magazine is now available: F-U COVID, we did one just to spite you

Andrew McUtchen

Cometh the crisis, cometh the magazine. Against all odds, we bring you Issue #3 of our Magazine, in glorious dusky pink, buy Time and Tide Watches’ NOW Magazine here. And it’s here to cheer you from whatever life will continue to throw at you in the most challenging of years – from the “million pound elephant in the room” that is the Rolex drought in our feature ‘Why Rolex is Out of Reach’ with legendary interviewees including Eric Ku, Bani McSpedden and Ron Madhvani, to the rise of Seiko modding on the wrists of heavy metal stars. We go there this issue. Given that it is, pointedly, a Buying Guide, you can naturally count on the 200+ watches that represent the year’s best, too. From $130 to $1m.

Buy it now for $30 AUD delivered in Australia, or $30 USD delivered internationally.

It features a lush blue Finissimo dial on the cover to pop with the pink, and it has in it a spread that is my personal favourite ever, by local Children’s Book illustrator Tamsin Ainslie. The image, pictured below, was inspired by a comment in the Rolex feature: a marketing expert had said, in reference to Rolex supply, words to the effect of “once you move the candy jar and the kids can’t reach it anymore, they get upset.” We are having a giant sized print of this framed for the office. Beautiful!

Magazines look lovely, but they are usually like a toddler, in that while onlookers and friends coo over them, you, as the parent, know how painful they were to produce (after that initial and joyous moment of inspiration).

That is not the case with Issue #3. It came together in record time, the team threw themselves into the task with absolute gusto. We were up against it, in every sense – lockdown, shrinking marketing budgets, bloody Zoom instead of real meetings. So, I bring you the cast of just seven, that wrote all the words in this edition under the excellent leadership of NOW Magazine Editor, Luke Benedictus – from L-R, myself (truth be told I did very little apart from take the glory in the opening letter), Dep Ed Nick Kenyon, C0ntributing Ed Luke Benedictus, Independents Ed Thor Svaboe, writer with all the flair Fergus Nash, European Ed Mike Christensen, and our US man on the ground Zach Blass.

Buy Issue #3 of NOW Magazine for $30 AUD delivered in Australia, or $30 USD delivered internationally.

In the same way that watches have been cheerfully coloured this year – perfectly timed to light the darkness – we found ourselves drawn to colour and movement in the design of Issue #3. This comes in the form of an interview with a newcomer to the watch addiction, and lead singer and guitarist in one of America, and the world’s, premier heavy metal bands, Trivium, Matt Heafy.

And we have truly scoured the globe for the 200 best watches released in 2020, including more microbrands and obscure watches than ever before. All in vivid colour, and all with that elusive pricing included.

Lastly, we go for a spot of myth-busting with none other than the legend that towers over the industry, Jean-Claude Biver. We do hope you enjoy this issue. For newcomers to this discovery of NOW Magazine, you can also pick up a pack of Issue 2 + 3 for only $30 AUD.