THE HOME OF WATCH CULTURE
Hitting the open water? We highly recommend adding one of these watches to your kit list before setting sail.
From affordable micro-rotor micros to high-end wonders pushing the complication forward, these are the best micro-rotor watches around.
Being the cradle of watchmaking, France is bound to have some good watchmakers - and it does.
Why is Switzerland such a watchmaking powerhouse, and why is it so hard to make watches outside of the country?
Racing and watches - name a better love story than that.
Counter-intuitively, Yema outsourcing its signature dive watch to the Swiss actually helps keep costs down so they can invest in French manufacturing.
Back for the second instalment of The Lineup, Marcus and Zach discover more French watch brands they think you should know about.
With a refined case, the new Yema Superman Gilt CMM.10 is only marginally thicker than its micro-rotor sibling.
Here is how to do "modern" finishing right.
Andrew, Marcus, and Zach select what they believe to be the best watch under US$2,000.
Tourbillons can be many things, but can they be affordable? These five watches are proof that they can.
It's been named the "French Watch of the Year" by the Union de la Bijouterie Horlogerie, but is it worthy of that title?
We run through some of the best modern LED watches that really connect today's buyers with the forward-thinking spirit of the 70's.
The vintage styling of the Superman Skin Diver Slim is clear to see, and pairs nicely with the in-house micro-rotor movement inside.
The value proposition of this already pretty compelling French dive watch has just reached new heights (or depths?)
Independent vs micro. France vs France. Yema vs Baltic.
We recap our favourite Micro Monday inclusions of 2023.
We take a look at all the things brands have to offer before Dubai Watch Week 2023.
Yema are doubling down on their pursuit of in-house mastery with a new bronze diver.
Collaborating with underwater photographer “Cayman” Jason Washington, Yema show off their know-how when it comes to a more contemporary design with the Sous Marine.
Novelty drops are picking up again, and thanks to the upcoming Geneva Watch Days fair at the end of the month, there will be plenty…
Earlier this year, Yema indicated their intentions to spice up their collections with the release of the Urban Field. With their Wristmaster Traveller Micro-Rotor being…
Although the French brand Yema have never stopped producing watches since their inception in 1948, their lapse into relative obscurity during the ‘80s-‘00s has to…
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has…
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New…
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be…
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their…
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been…
Prompted by Seiko’s bombshell release of the SKX Sports Style GMT – 5KX GMT for short – we sought to find other watches with GMT…
With a name like Superman, the Yema diver, which originates from the `60s, has to live up to its robust nomenclature. Revamped and refined, the…
Often when I dig into the requests folder of my DMs, various people shoot me a message asking what would be a good entry-level watch…
Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…
As far as ubiquitous movements go, the SW200 and its variants is one to make your eyes light up when you see it on a…
The Yema Superman is a strong vintage diver, with two selling points that should be a wake-up call for other brands, starting with an obvious…
Great ’Grams has had a couple of weeks off recently, but that’s only given me more time to search for the best of the best…
There have been several strange side effects of the rubbish situation we currently find ourselves in. Pushbikes, for example, are now more valuable than palladium. And because…
If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely…
Editor’s note: Nigh on a year ago, Sandra delved into the mercurial, and occasionally murky, world of investing in vintage watches. But rather than start at…
