Since 1830 Baume & Mercier have been making watches that embody the principles of equilibrium and balance in their design. Their timepieces are classic, yet contemporary, elegant, yet robust. They are designed to accompany “the special moments in life” and appeal to the human element in their design. Time+Tide is the perfect place to explore the watches and backstory of Baume & Mercier.

After years of middling it, Baume & Mercier novelties are peaking, and people should be reconsidering

Baume & Mercier's collection of timepieces has been on a discernible upward trajectory for some time now – after years lost in the woods with middling collections and co-brands, the Geneva outfit is quietly making waves. And 2020 looks like it's going to be another level again, with B&M layering up their sensational Baumatic model with a host of poetic, aesthetically pleasing complications. In addition, we have a new version of the Art Deco-inspired Hampton collection in a manly rectangular…

INTRODUCING: The Baume & Mercier Clifton Baumatic Day-Date and Moon-Phase Automatic in steel ­– the sleeper hit of W&W 2020

In the end, watch fairs can sometimes be remembered for the sleeper hits. Sure, 'fairs' aren't currently really a thing, but the global chaos didn't stop Fondation de la Haute Horlogerie (FHH) from rallying and creating a fully digital version of Watches & Wonders. Which we promptly translated into a TV show, because we wanted to give you the option to watch fair and chill, if trawling a website sounded too much like work. The best thing about this, was…

A powerful demonstration of why magnetism matters, with the Baume & Mercier Baumatic

Daniel Braillard, the COO of Baume & Mercier, is itching to show me something. The pleasantries ahead of the interview are going on, but he holds in his hand a Baume & Mercier Classima and in the other his iPhone, in its case. I take the bait. What's up? Is there to be a demonstration?  He nods, and places the watch on a device that connects to an app on his phone which measures the accuracy. It is measured at…

What Sealed The Deal – James's Baume & Mercier Capeland Chronograph

Well, this is a bit different to a normal What Sealed The Deal … seeing as this Baume & Mercier Capeland Chronograph is actually my watch. I purchased it late last year after a particularly dogged haggling match that started with a seemingly innocuous Gumtree.com ad. Anyway, I'll spare you the deets of the torrid exchange of words … let's get started: When did you first see/hear about it? This particular Baume & Mercier Capeland Chronograph, Ref. MV045216, had been on…

VIDEO: Why the white dial Clifton Baumatic is classic cool

Sometimes, it pays to be conservative. It isn't advice that should be regularly advocated; however, when it comes to what you wear on your wrist, sometimes it is a must to have something that is at the same time classic and crisp. In the case of the Baume & Mercier Clifton Baumatic white dial, that is exactly what you get, with a watch that tells you everything you need to know with its three hands and date window, and is…

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