THE HOME OF WATCH CULTURE

Search Results for seiko

Seiko, Wind Vintage, and Rowing Blazers team up for their fourth collaboration
Introducing
i/trending

Seiko, Wind Vintage, and Rowing Blazers team up for their fourth collaboration

Seiko, Wind Vintage, and Rowing Blazers team up for their 4th collaboration, with a 38mm green-dialled SRPM21 and 42mm blue-dialled SRPM19.
A visit to Cairns armed with the new Seiko PADI 60th Anniversary Limited Edition Diver
Events
i/trending

A visit to Cairns armed with the new Seiko PADI 60th Anniversary Limited Edition Diver

We visited the Great Barrier Reef with Seiko Australia to check out their latest Diver's Watch, alongside a very special turtle
New releases from Baltic, Sartory Billard, Grand Seiko and more
Last Week in Watches
i/trending

New releases from Baltic, Sartory Billard, Grand Seiko and more

Sometimes, small improvements are all it takes to turn a good watch into a great one. Baltic brings back the Scalegraph in the permanent collection…
This Grand Seiko SBGZ011 takes the brand’s saga of engraved watches to a whole new level
Hands On
i/trending

This Grand Seiko SBGZ011 takes the brand’s saga of engraved watches to a whole new level

Grand Seiko is back with another hand-engraved masterpiece, and this SBGZ011 'Majestic Waterfall' may be the best one yet.
Seiko takes quartz to a new level with two new Seiko Astron GPS Solar limited edition models
Introducing
i/trending

Seiko takes quartz to a new level with two new Seiko Astron GPS Solar limited edition models

Seiko releases two new limited edition Astron GPS Solar models with colored dials inspired by quartz crystals.
Seiko releases two new Prospex divers featuring Seiko Blue celebrating its 145th anniversary
Introducing
i/trending

Seiko releases two new Prospex divers featuring Seiko Blue celebrating its 145th anniversary

Highlighting its signature colour, "Seiko Blue", both divers feature blue bezels and seconds hands against a silver-white dial.
Seiko draws upon Japanese craftsmanship and its signature blue for new 145th anniversary Presage models
Introducing
i/trending

Seiko draws upon Japanese craftsmanship and its signature blue for new 145th anniversary Presage models

Two new refined limited editions from Seiko celebrate a big anniversary with the brand's signature shade of blue.
Grand Seiko finally has a Spring Drive dive watch in a 40.8mm size
Hands On
i/trending

Grand Seiko finally has a Spring Drive dive watch in a 40.8mm size

We have a new pair of 40.8mm Spring Drive Dive Watches: the new Grand Seiko Spring Drive U.F.A. Ushio Diver 300 SLGB023 and SLGB025.
King Seiko debuts 3 new VANAC models in FULL TITANIUM
Introducing
i/trending

King Seiko debuts 3 new VANAC models in FULL TITANIUM

King Seiko just debuted three new VANAC models with titanium cases and bracelets, bringing the line firmly into 2026.
This new Seiko Marinemaster is the first non-limited Prospex to use the higher accuracy 8L45 movement
Introducing
i/trending

This new Seiko Marinemaster is the first non-limited Prospex to use the higher accuracy 8L45 movement

The new Seiko Marinemaster HBF001 is the first non-limited Prospex model to use the more accurate 8L45 calibre introduced in July 2025.
New releases from Ōtsuka Lōtec, Doxa, Grand Seiko and more
Last Week in Watches
i/trending

New releases from Ōtsuka Lōtec, Doxa, Grand Seiko and more

In this week’s selection, Japan takes centre stage, with a new Ōtsuka Lōtec and a special limited-edition Grand Seiko...
New releases from H. Moser & Cie, Richard Mille, Seiko and more
Last Week in Watches
i/trending

New releases from H. Moser & Cie, Richard Mille, Seiko and more

This week's selection features two independent heavyweights that are not pulling their punches, plus two cool collab Seikos.
We read the Grand Seiko book so you don’t have to
Opinion
i/trending

We read the Grand Seiko book so you don’t have to

Erg Media have created a beautiful, photography-led coffee table book that tells and celebrates the history of this beloved Japanese brand.
Grand Seiko introduces its new 9F51 quartz calibre with the stylish SBGX359 and SBGX361
Introducing
i/trending

Grand Seiko introduces its new 9F51 quartz calibre with the stylish SBGX359 and SBGX361

These two releases mark the slimmest and smallest-in-diameter Grand Seiko 9F quartz watches ever produced.
Seiko’s SSB477, SSB479 & SSB481 offer vintage chronograph style for under US$500
Hands On
i/trending

Seiko’s SSB477, SSB479 & SSB481 offer vintage chronograph style for under US$500

We're used to seeing plenty of microbrand mechaquartz chronographs, but here's what it looks like when Seiko cases its own movements.
A shaped dressy model hits Seiko’s lineup to start 2026 in the new Presage SPB537
Introducing
i/trending

A shaped dressy model hits Seiko’s lineup to start 2026 in the new Presage SPB537

Seiko continues to start its 2026 in strong fashion, releasing a new tonneau-shaped Presage model with an enamel dial and improved specs.
Seiko celebrates its 145th anniversary with a touch of gold across four different watch collections
Introducing
i/trending

Seiko celebrates its 145th anniversary with a touch of gold across four different watch collections

Seiko kicks off its 2026 with a commemorative King Seiko, Prospex, Astron and Presage, all with gold accents that references Seiko history.
Seiko’s eight-generation Alpinist is the best this enthusiast-favourite field watch has ever been
Hands On
i/trending

Seiko’s eight-generation Alpinist is the best this enthusiast-favourite field watch has ever been

Seiko has significantly improved the Alpinist's specs and durability while also adding some stylistic flair and making it truer to its roots.
The three Seiko releases of 2025 that actually mattered
Lists
i/trending

The three Seiko releases of 2025 that actually mattered

Seiko had plenty of wins in 2025, but the three watches we've chosen best represent the essence of the ever-popular Japanese brand.
Seiko unveils two new tech-packed Astron limited editions with galaxy-inspired dials
Introducing
i/trending

Seiko unveils two new tech-packed Astron limited editions with galaxy-inspired dials

These two limited-edition GPS Solar Astrons feature dark titanium cases and textured turquoise dials meant to evoke the cosmos.
Why the Grand Seiko SLGW007 “Moonlit Birch” is the Evolution 9 that finally makes sense on a strap
Video
i/trending

Why the Grand Seiko SLGW007 “Moonlit Birch” is the Evolution 9 that finally makes sense on a strap

Jason loves bracelets, but the Grand Seiko SLGW007 made him reconsider his stance, with this manual-winder joining his collection.
Save the turtles in style with Seiko’s latest Australasian limited edition, the SRPM04K “Kame”
Hands On
i/trending

Save the turtles in style with Seiko’s latest Australasian limited edition, the SRPM04K “Kame”

Inspired by the aquatic tones of Fitzroy Island, this LE is the latest watch in Seiko’s Save the Ocean series, supporting marine conservation.
Grand Seiko expands its Elegance and Heritage lines with two GMTs and two 9F quartz pieces
Introducing
i/trending

Grand Seiko expands its Elegance and Heritage lines with two GMTs and two 9F quartz pieces

The SBGM255 Snowdrop, SBGM257 Moondrop, SBGX265 and SBGX357 Skyflake all express different dimensions of what makes GS such a great brand.
These three affordable vintage Seikos deserve your attention
Opinion
i/trending

These three affordable vintage Seikos deserve your attention

Vintage Seiko is the perfect starting point for dipping your toes into vintage collecting without breaking the bank.
Look out for these ultra-rare Seikos at Phillips’ Decade One auction
Auctions
i/trending

Look out for these ultra-rare Seikos at Phillips’ Decade One auction

Borna highlights three incredibly rare and historically significant Seikos set to go under the hammer with Phillips in November 2025.
A guide to every Seiko brand
Watch Education
i/trending

A guide to every Seiko brand

Credor, King Seiko, Grand Seiko, Prospex or Presage - how do these Seiko brands and collections actually stack up?
Bamford’s glowing vision of paradise is realized with latest Seiko 5 collaborative limited edition
Introducing
i/trending

Bamford’s glowing vision of paradise is realized with latest Seiko 5 collaborative limited edition

This colourful 5KX takes George Bamford's signature baby blue colour and blends it with orange and translucent elements.
Are these new Seiko Presage Classic Series watches the best dressy daily wearers for US$1,000 or less?
Watch Reviews
i/trending

Are these new Seiko Presage Classic Series watches the best dressy daily wearers for US$1,000 or less?

Affordable robust elegance?
Grand Seiko unveils new SLGB005 ‘Ice Forest – Violet Dawn” U.F.A. limited edition in steel
Introducing
i/trending

Grand Seiko unveils new SLGB005 ‘Ice Forest – Violet Dawn” U.F.A. limited edition in steel

Grand Seiko's U.F.A. range now has a purple dial limited edition and a first-ever Ever-Brilliant Steel case and bracelet.
Seiko partners with REGAL for an upscale take on upcycling with latest Presage Classic release
Introducing
i/trending

Seiko partners with REGAL for an upscale take on upcycling with latest Presage Classic release

Seiko teams up with high-end Japanese shoemaker REGAL Shoes & Co. on a sustainability-focused collaboration.
From whiskies to Negronis: Seiko continues its run of cocktail-inspired Australasian limited editions with the Presage SRPL96J ‘The Conte’
Introducing
i/trending

From whiskies to Negronis: Seiko continues its run of cocktail-inspired Australasian limited editions with the Presage SRPL96J ‘The Conte’

Seiko follows 2023's SRPK50J 'Irori Moments' and 2024's SRPL20J 'Ichigo Ichie' with a Negroni rather than whisky -inspired Cocktail Time.
New releases from Timex, Farer, Seiko and more
Last Week in Watches
i/trending

New releases from Timex, Farer, Seiko and more

What better auspicious sign for this weekend than a watch inspired by the king of cocktails?
Does the Grand Seiko SLGC009 Tokyo Lion Tentagraph make you roar or meow?
Hands On
i/trending

Does the Grand Seiko SLGC009 Tokyo Lion Tentagraph make you roar or meow?

The Grand Seiko SLGC009 Tokyo Lion Tentagraph brings one of the brand's most complex calibres into one of its most complex cases.
Seiko celebrates one of the most iconic Japanese cars of all time, the Datsun 240Z, with three limited edition Speedtimers
Hands On
i/trending

Seiko celebrates one of the most iconic Japanese cars of all time, the Datsun 240Z, with three limited edition Speedtimers

The 1960s and 70s were formative decades for both the Japanese car and watch industries - and that's what these three watches celebrate.
The Seiko Presage Classic Series Urushi dial pays homage to the brand’s origins
Hands On
i/trending

The Seiko Presage Classic Series Urushi dial pays homage to the brand’s origins

Another stunning dial from Seiko and another accessible price point, this time with links back to the brand's origin.
Forget GMT-Masters: Seiko has officially teamed up with Pepsi
News
i/trending

Forget GMT-Masters: Seiko has officially teamed up with Pepsi

Has Seiko completely stolen Rolex's thunder by collaborating with Pepsi on some real 'Pepsi bezel' watches - that are less than $1,000?
The Grand Seiko SBGW323 ‘Kiri’ blossoms with a elegant purple dial
Hands On
i/trending

The Grand Seiko SBGW323 ‘Kiri’ blossoms with a elegant purple dial

With its mid-sized case, elegant dial, and robust specs, this might be the best entry-point Grand Seiko on the market.
The new Seiko SPB513 is a Prospex Speedtimer Mechanical, but it’s not a chronograph?
Hands On
i/trending

The new Seiko SPB513 is a Prospex Speedtimer Mechanical, but it’s not a chronograph?

It might not be a chrono, but its nifty countdown bezel affords it plenty of practicality (and charm).
The good and the (not so) bad of the Grand Seiko SLGC007 Tentagraph
Hands On
i/trending

The good and the (not so) bad of the Grand Seiko SLGC007 Tentagraph

At Watches and Wonders, Grand Seiko debuted its second Evolution 9 Tentagraph watch. But is this new SLGC007 better than the SLGC001?
Seiko Prospex SRPL53 PADI Special Edition: a in-house dive watch for under $1,000
Hands On
i/trending

Seiko Prospex SRPL53 PADI Special Edition: a in-house dive watch for under $1,000

At US$620/A$975, the Seiko Prospex SRPL53K PADI Special Edition is a great, more affordable dive watch to take a closer look at.
Seiko is off to the races with a limited, lilac Speedtimer Solar for the World Athletics Championships
Hands On
i/trending

Seiko is off to the races with a limited, lilac Speedtimer Solar for the World Athletics Championships

A solar chronograph with a lovely purple dial.
Why the Seiko SKX became the ubiquitous affordable diver, and the gap left in its wake
The Icons
i/trending 40532

Why the Seiko SKX became the ubiquitous affordable diver, and the gap left in its wake

The full low-down on the Seiko SKX.
We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle
Hands On
i/trending

We’re gonna need a bigger watch: Seiko celebrates Jaws’ 50th anniversary with a limited-edition Prospex Turtle

Seiko show off a sense of humour with a diver commemorating a movie that's done more to put off people from ocean swimming than any…
Gene Kranz and the shield live again – Seiko 5 Sports SRPL91 and SRPL93
Hands On
i/trending

Gene Kranz and the shield live again – Seiko 5 Sports SRPL91 and SRPL93

New old Seiko 5 logo for the return of an unlikely NASA legend.
As the Swiss struggle, Seiko continues to soar
Recommended Reading
i/trending

As the Swiss struggle, Seiko continues to soar

Recent sales figures from Seiko starkly contrast the (Swiss) narrative that the watch industry is struggling right now.
We sit down with Director and Senior VP of Seiko Munehisa Shibasaki to chat new Grand Seiko Melbourne boutique, and more
Friday Wind Down
i/trending

We sit down with Director and Senior VP of Seiko Munehisa Shibasaki to chat new Grand Seiko Melbourne boutique, and more

Grand Seiko officially opens Melbourne boutique, and we get to chat to the gentleman steering the ship.
14 of the greatest Grand Seikos yet, and why they matter
Lists
i/trending 24161

14 of the greatest Grand Seikos yet, and why they matter

Our guide to the best Grand Seiko references of the modern era, and why they're so important.
The Seiko Sportsmatic 5: A beloved daily-wearer since 1963
The Icons
i/trending

The Seiko Sportsmatic 5: A beloved daily-wearer since 1963

Born to adhere to five design elements, the Seiko 5 Sports watch has been a go-to starter, daily-wearer watch for over 6 decades.
A quartet of new Seiko 5 Sports SKX Series models brings back the 7002 diver, kinda
Hands On
i/trending

A quartet of new Seiko 5 Sports SKX Series models brings back the 7002 diver, kinda

With a few small tweaks and a splash of bright colour, Seiko brings back the 7002 to the 5KX.
Why the Grand Seiko Snowflake was the watch that turned GS into a worldwide phenomenon
In Depth
i/trending

Why the Grand Seiko Snowflake was the watch that turned GS into a worldwide phenomenon

Our resident Grand Seiko superfan Zach Blass goes in-depth into why the Grand Seiko Snowflake is such a historically significant watch.
The new Seiko Presage Style60s explores depth and symmetry in true ’60s fashion
Hands On
i/trending

The new Seiko Presage Style60s explores depth and symmetry in true ’60s fashion

Less vibrant colours, more obvious symmetry.
Grand Seiko debuts a Tentagraph sequel with a snow blue panda dial
Introducing
i/trending

Grand Seiko debuts a Tentagraph sequel with a snow blue panda dial

The new Grand Seiko SLGC007 brings panda flavour to the Tentagraph.
Grand Seiko’s 36.5mm 44GS gets a purple “Kiri” dial with the new SBGW323
Introducing
i/trending

Grand Seiko’s 36.5mm 44GS gets a purple “Kiri” dial with the new SBGW323

The Grand Seiko SBGW323 pairs the hue of the purple kiri flower with the brand's famed Mt. Iwate dial texture - all within a 36.5mm…
Every Grand Seiko from Watches and Wonders 2025, including the micro-adjustable Ice Forest, and new Tentagraph case
Lists
i/trending

Every Grand Seiko from Watches and Wonders 2025, including the micro-adjustable Ice Forest, and new Tentagraph case

Grand Seiko finally brings micro-adjust to the table, alongside a new Tentagraph case and Masterpiece model.
The new rubber-strapped Grand Seiko SLGC009 brings the Tentagraph to a titanium Tokyo Lion case
Introducing
i/trending

The new rubber-strapped Grand Seiko SLGC009 brings the Tentagraph to a titanium Tokyo Lion case

This is the sportiest Tentagraph yet.
Grand Seiko SLGB001 & SLGB003: 37mm case, Spring Drive U.F.A. movement, and a micro-adjustable bracelet
Hands On
i/trending

Grand Seiko SLGB001 & SLGB003: 37mm case, Spring Drive U.F.A. movement, and a micro-adjustable bracelet

Finally.
Grand Seiko opens a luxurious new Melbourne boutique, a statement of intent from the Japanese brand
News
i/trending

Grand Seiko opens a luxurious new Melbourne boutique, a statement of intent from the Japanese brand

GS opens its second boutique in Australia in The Block Arcade on Melbourne's Collins Street, the main vein of Aussie watch culture.
The new Seiko Marinemaster Professional SLA081 is a hardcore, GS-powered monster tributing the very first Seiko diver
Hands On
i/trending

The new Seiko Marinemaster Professional SLA081 is a hardcore, GS-powered monster tributing the very first Seiko diver

Titanium monobloc case, awesome dial design, and a Grand Seiko-derived movement.
The King Seiko VANAC sports a Grand Seiko-derived movement and a funky, angular case
Introducing
i/trending

The King Seiko VANAC sports a Grand Seiko-derived movement and a funky, angular case

Angular, 1970s funk in a new shape for King Seiko.
The V.F.A. 6185-8000 is a $90,000 Grand Seiko you’ve never heard of, but should know about
In Depth
i/trending

The V.F.A. 6185-8000 is a $90,000 Grand Seiko you’ve never heard of, but should know about

Fair warning - Grand Seiko nerdery inbound.
Grand Seiko releases two new 30mm cherry blossom 62GSs – their slimmest and smallest automatics yet!
Introducing
i/trending

Grand Seiko releases two new 30mm cherry blossom 62GSs – their slimmest and smallest automatics yet!

The Grand Seiko STGK031 & STGK033 share cherry blossom-inspired dial hues as well as a diminutive 30mm diameter.
Are “JDM” Seikos really that much better than normal Seiko watches?
In Depth
i/trending 27617

Are “JDM” Seikos really that much better than normal Seiko watches?

Most Seiko lovers would prefer to own a Japanese-made "JDM" Seiko to an international version. But is this preference well-founded?
The best and most random Seiko special editions
Lists
i/trending 41502

The best and most random Seiko special editions

Seiko and limited editions - a match made in heaven. Here's some of the best.
Precious cherry blossom – the Grand Seiko SBGH368 debuts a 38mm 62GS case in pink gold
Hands On
i/trending

Precious cherry blossom – the Grand Seiko SBGH368 debuts a 38mm 62GS case in pink gold

Grand Seiko's latest cherry blossom-inspired design is a precious metal heater
What is a chronometer? Demystifying COSC, METAS, Grand Seiko Standard, and more
Watch Education
i/trending

What is a chronometer? Demystifying COSC, METAS, Grand Seiko Standard, and more

We explain the difference between COSC, METAS, Superlative, and any other chronometer certification method.
Grand Seiko debuts the Evolution 9 SLGH027 with a brand new Mt. Iwate dial
Hands On
i/trending

Grand Seiko debuts the Evolution 9 SLGH027 with a brand new Mt. Iwate dial

Ever-Brilliant Steel surrounds the icy blue dial, with a high-beat movement rapidly ticking away in the back.
Seiko taps Japan-born, Australia-based artist Kentaro Yoshida for a trio of vibey 5 Sports LEs
Introducing
i/trending

Seiko taps Japan-born, Australia-based artist Kentaro Yoshida for a trio of vibey 5 Sports LEs

Seiko collaborates with the in-demand artist on a series of vibey 5 Sports models inspired by Australian surfing and skating culture.
Grand Seiko issues incremental updates to two Sekki models, with the new SBGH351 and SBGH353
Introducing
i/trending

Grand Seiko issues incremental updates to two Sekki models, with the new SBGH351 and SBGH353

Ever-Brilliant Steel cases and minor dial changes.
The Seiko Presage Classic Series is silky smooth and a versatile pleasure
Hands On
i/trending

The Seiko Presage Classic Series is silky smooth and a versatile pleasure

Taking inspiration from the finest of fabrics, the Presage Classic Series looks to be your next smart-casual companion.
Our favourite Seiko watches of 2024
Lists
i/trending

Our favourite Seiko watches of 2024

With as many releases as you'd expect from Seiko, it took some thinking to whittle them down to only five favourites.
VERSUS: The Hamilton Murph 38 comes up against the Seiko Alpinist SPB121
Versus
i/trending 20090

VERSUS: The Hamilton Murph 38 comes up against the Seiko Alpinist SPB121

Hamilton Murph 38 or Seiko Alpinist SPB121? Which of the two field watches walks away the winner?
Our favourite Grand Seiko watches of 2024
Lists
i/trending

Our favourite Grand Seiko watches of 2024

Grand Seiko released a ton of watches this year, but we managed to narrow down our five favourites.
Grand Seiko makes the SBGH349 Icefall larger, but also more lightweight – and also proves a trend
Introducing
i/trending

Grand Seiko makes the SBGH349 Icefall larger, but also more lightweight – and also proves a trend

Grand Seiko outfits the Icefall dial with a 40mm High-Intensity Titanium case.
What’s next for Seiko’s Australian limited-edition adventures?
Watch Culture
i/trending

What’s next for Seiko’s Australian limited-edition adventures?

Australia has been treated to quite a few limited-edition Seikos recently. What's next?
The surprising way Seiko will survive the watch slump
Recommended Reading
i/trending

The surprising way Seiko will survive the watch slump

Seiko's not-so-secret systems segment, which dabbles in AI and car sharing among other areas, is boosting its bottom line.
How Seiko’s “The Gift of Time” short documentary has made me appreciate my most prized watch even more
Video
i/trending

How Seiko’s “The Gift of Time” short documentary has made me appreciate my most prized watch even more

Seiko's "The Gift of Time" film showcases why its romantic interpretation of time is not just mere marketing - it is integral to Japan's culture.
Seiko President Akio Naito on Grand Seiko’s impressive growth, community engagement, and making icons
Interview
i/trending

Seiko President Akio Naito on Grand Seiko’s impressive growth, community engagement, and making icons

As Grand Seiko eyes further Australian (and global) expansion, CEO Akio Naito reveals the brand is committed to closely listening to its fans.
The Grand Seiko SLGA025 Atera Blue may have one of the best dials the brand has ever made
Hands On
i/trending

The Grand Seiko SLGA025 Atera Blue may have one of the best dials the brand has ever made

We take a closer look at the delectable green-blue hues of the new GS Atera Blue.
Seiko’s latest limited edition, the Prospex Alpinist SPB489, evokes the Australian Outback’s heat haze
Introducing
i/trending

Seiko’s latest limited edition, the Prospex Alpinist SPB489, evokes the Australian Outback’s heat haze

This Australia-inspired limited-edition Seiko features a red-hot dial that shimmers like an Outback desert mirage.
Seiko teams up with Porter Classic for the Laurel-inspired Presage SPB449
Hands On
i/trending

Seiko teams up with Porter Classic for the Laurel-inspired Presage SPB449

Seiko collaborates with Japanese sartorial brand Porter Classic, producing a black enamel-dialled tribute to the Laurel.
Seiko’s newest Astron GPS Solar 3X62s are the most conventional-looking, easy-to-operate GPS Astrons yet
Hands On
i/trending

Seiko’s newest Astron GPS Solar 3X62s are the most conventional-looking, easy-to-operate GPS Astrons yet

Seiko returns to the GPS-enabled Astron line with a slimmer movement and a more approachable overall design with three new models.
Seiko expands the popular 5 Sports GMT range with three stylish new looks
Hands On
i/trending

Seiko expands the popular 5 Sports GMT range with three stylish new looks

The Seiko 5KX GMT collection added three stylish new variants in 2024, broadening its already robust appeal.
From car seats to supercars: A heart-racing ride with Seiko
Friday Wind Down
i/trending

From car seats to supercars: A heart-racing ride with Seiko

Vroom, vroom... Mitchell and Alex were off to the races with Seiko.
The Seiko Presage Star Bar Cocktail Time SRE015 is a faceted femme fatale
Hands On
i/trending

The Seiko Presage Star Bar Cocktail Time SRE015 is a faceted femme fatale

With the vintage flare of a faceted crystal and small size, Seiko shows that you don't need to shrink it and pink it.
Seiko celebrates the Ichigo Ichie in Sydney and Melbourne, reminding us to slow down every once in a while
Friday Wind Down
i/trending

Seiko celebrates the Ichigo Ichie in Sydney and Melbourne, reminding us to slow down every once in a while

A week after the watch's launch, we got to taste what it's about.
The mid-sized Grand Seiko SBGH347 debuts a new dial texture inspired by a frozen waterfall
Introducing
i/trending

The mid-sized Grand Seiko SBGH347 debuts a new dial texture inspired by a frozen waterfall

The Grand Seiko SBGH347 not only debuts an icy blue dial with a brand new texture, but also the first-ever 37mm Ever-Brilliant Steel case.
Seiko serves up another limited-edition, Australian whisky-inspired Presage Cocktail Time with a delicious dial
Introducing
i/trending

Seiko serves up another limited-edition, Australian whisky-inspired Presage Cocktail Time with a delicious dial

Following on from the success of last year's "Irori Moments", Seiko collaborates with formative Australian whisky distillery Lark on a second Australasian limited edition.
The Grand Seiko SLGW005 tributes a 1968 45GS with a double-signed Seiko dial
Hands On
i/trending

The Grand Seiko SLGW005 tributes a 1968 45GS with a double-signed Seiko dial

With Seiko and Grand Seiko on the dial, a high-beat manually wound movement, and a Zaratsu-polished case, the SLGW005 takes us back to the 1960s.
Need a diver under US$3,000? Meet the new Seiko Prospex Marinemaster SLA077 & SLA079
Hands On
i/trending

Need a diver under US$3,000? Meet the new Seiko Prospex Marinemaster SLA077 & SLA079

Seiko's 1960s dive watch icon is back in black and white. Meet the Seiko Prospex Marinemaster SLA077 & SLA079.
Grand Seiko drops two new Hotaka-inspired limited editions in time for autumn (live pics)
Introducing
i/trending

Grand Seiko drops two new Hotaka-inspired limited editions in time for autumn (live pics)

The new Grand Seiko SBGY035 and SBGA499 limited editions celebrate a special anniversary with autumn-inspired red dials.
Seiko dominated the 1960s with three historical firsts in style and technical innovation
In Depth
i/trending

Seiko dominated the 1960s with three historical firsts in style and technical innovation

Seiko has been a much-loved enthusiast brand for a long time. But it was the 1960s that defined its long-term success.
What is Seiko Spring Drive? Is it quartz? Is it mechanical?
Watch Education
i/trending

What is Seiko Spring Drive? Is it quartz? Is it mechanical?

Seiko engineer Yoshikazu Akahane dreamt up the revolutionary Spring Drive movement technology in the late 1970s. But what is it?
Credor: A history of the Seiko Corporation’s most enigmatic brand and its defining characteristics
In Depth
i/trending

Credor: A history of the Seiko Corporation’s most enigmatic brand and its defining characteristics

With Credor largely sheltered in Japan, we dig into the history of Seiko's secretive brand and its defining characteristics.
King Seiko goes preppy with Ivy League inspiration and a new case size
Introducing
i/trending

King Seiko goes preppy with Ivy League inspiration and a new case size

The smallest modern King Seiko to date tells the story of how influential Ivy League style has been on Japanese fashion, with a new 36mm…
New releases from Blancpain, Grand Seiko, Chronoswiss and more
Last Week in Watches
i/trending

New releases from Blancpain, Grand Seiko, Chronoswiss and more

Blancpain goes for (red) gold, Grand Seiko and Seiko tease with USA and EU exclusives.
Grand Seiko debuts two new kira-zuri USA exclusives that will stir up global envy
Introducing
i/trending

Grand Seiko debuts two new kira-zuri USA exclusives that will stir up global envy

The dusty rose and cool blue dials of the new Grand Seiko USA exclusives are bound to have international fans groaning.
The new Seiko Prospex Speedtimer Pogue tributes the brand’s legendary space chronograph
Hands On
i/trending

The new Seiko Prospex Speedtimer Pogue tributes the brand’s legendary space chronograph

The Pogue is back.
The best ways to modify your Seiko to make it unique
Watch Education
i/trending

The best ways to modify your Seiko to make it unique

Though it's perhaps not as prevalent as with cars, watch modding is alive and well - and there are no mods like Seiko mods.
The Grand Seiko SBGC275 Shinshu Sunrise boasts a fiery, lion’s mane dial
Hands On
i/trending

The Grand Seiko SBGC275 Shinshu Sunrise boasts a fiery, lion’s mane dial

The good news is the Grand Seiko SBGC275 has a beautiful red dial. The bad news? It's a limited edition of 700 pieces.