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It is time for another round of “Don’t Feed the Hype“. As a refresher for those who may not have seen previous entries in the…
OK guys, we are back for another round of “Don’t Feed the Hype“. As a refresher for those who may not have seen previous entries…
It is finally time to tackle the Rolex Submariner. As a refresher for those who may not have seen previous entries in the Don’t Feed…
While this series is called “Don’t Feed the Hype”, I am not saying these watches are all hype – they definitely offer aesthetics, finishes, craftsmanship,…
Last week we began our “Don’t Feed the Hype” series and, based on your feedback, many of you are on board with this idea of…
Earlier this week I launched our “Don’t Feed the Hype” series, and so far we’ve received some great feedback about the initiative that proposes alternatives…
Recently on our weekly room The Breakfast Club on Clubhouse (Friday 8pm EST / Saturday 10am AEST), we spoke at length about purchasing principles. The question…
Editor’s note: Season 2 of About Effing Time premiered last week, and the three amigos kicked things off by tackling alternatives to popular watches –…
It’s that time of year again. Black Friday. Where authorised dealers are pitching some of the best deals you’ve seen all year. Brands are ready…
I am certainly an advocate of your wrist, your wallet, your choice. I don’t ever want to “purchase shame” a watch collector. But, while I…
I know that 5711 Nautilus talk is getting a bit old. Run ending green dials, Tiffany blue dial madness, $6.5m dollar bids at auction etc.…
We’ve debated some of the best watches under $1,000 USD, from $1,000 – $3,000 USD, from $3000 – $5000 USD, from $5000 – $7,000 USD,…
As we have seen with the success of our Don’t Feed the Hype series, there is a strong hunger for more unique and different horological…
2024 saw TAG Heuer revive multiple fan-favourite designs, collaborate with tastemakers (including us!), continue to iterate on the popular Carrera Glassbox and even dabble in…
Will the mismanagement of this launch damage the brand irreparably, or does this become a footnote in Thierry Stern's tenure?
We introduce a new collab with TAG Heuer, the GPHG honours the best of the year, and Mido and Red Bull celebrate extreme sport. What…
Three founders share their tips on independent brand ownership - Oliver Gallaugher, Susan Galvin, and Richard Benc.
Integrated bracelet watches are amongst the most popular and trending type of watch in the marketplace. Here are some of the best.
As watch journalists, readers often come to us for insights and advice. But, recently we flipped the script. On our Instagram earlier this week, we…
Back in my high school days, I remember watching the UK show Skins and thinking how wild its portrayal of high school/college life was – partying,…
Interviewing the CEOs of watch brands can prove to be a tiring business. You have to circumnavigate all that smiling evasion, the confected optimism and…
Three years ago, on a sultry November evening in Melbourne, we threw a launch party for our first Issue of NOW Magazine. It was in…
This past week, the 2021 GPHG nominations have been announced and, as usual, collectors and enthusiasts have expressed their bafflement at some of the pieces…
A few years back I was very disheartened by the news that some British schools were beginning to replace analogue clocks with digital ones. The…
It’s no secret that we’re big fans of the G-Shock CasiOoak and have become particularly intrigued by the modified versions. The CasiOak has quickly become…
The Time+Tide contingent on the ground at Baselworld 2018 is bigger, badder and more Basel-y than ever before. What this means, aside from unlocking #squadgoals…
