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New releases from Parmigiani Fleurier, Bulgari, Hermès and more

Last Week in Watches

02.11.25

New releases from Parmigiani Fleurier, Bulgari, Hermès and more

Although it was a quiet week in terms of the number of launches, the quality of the products did not disappoint.

Inside Bulgari’s rebellion: how the watch industry’s fastest mover does the impossible

Interview

24.10.25

Inside Bulgari’s rebellion: how the watch industry’s fastest mover does the impossible

Russell has this theory that Bulgari is the biggest rebel in the entire watchmaking industry. He went to Bulgari to put that to the test.

Bulgari & Lee Ufan scratch out a new look for the Octo Finissimo (live pics)

Introducing

12.09.25

Bulgari & Lee Ufan scratch out a new look for the Octo Finissimo (live pics)

Bulgari collaborates with Korean-born, Japan-based artist Lee Ufan on an eye-catching Octo Finissimo with a hand-filled titanium case.

Geneva Watch Days 2025 Special: new releases from Bulgari, Berneron, Laurent Ferrier and more

Last Week in Watches

07.09.25

Geneva Watch Days 2025 Special: new releases from Bulgari, Berneron, Laurent Ferrier and more

We’re in the middle of Geneva Watch Days 2025, and brands are trying to outdo each other... Including those not even exhibiting in Geneva!

New releases from anOrdain, Bulgari, Unimatic and more

Last Week in Watches

25.05.25

New releases from anOrdain, Bulgari, Unimatic and more

High-end Bulgaris, a trio of TAG Heuer Monacos, a new collection from MB&F and porcelain dials from anOrdain dropped this week.

Bulgari brings us a new vision of the Serpenti with the Aeterna

Hands On

18.05.25

Bulgari brings us a new vision of the Serpenti with the Aeterna

A new, pared-back look for the Serpenti brings this iconic design to its most essential elements in this new jewellery watch.

The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video)

Introducing

12.04.25

The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video)

How thin is too thin? Bulgari continues to claim horological superlatives with the Octo Finissimo line.

The Bulgari Serpenti becomes a horological machine with a little help from MB&F

Introducing

11.02.25

The Bulgari Serpenti becomes a horological machine with a little help from MB&F

MB&F shows off a new spin on the Bulgari icon.

The Bulgari Serpenti collection’s new in-house automatic Lady Solotempo BVS100

Introducing

22.01.25

The Bulgari Serpenti collection’s new in-house automatic Lady Solotempo BVS100

The Serpenti gets a tiny, automatic, Zenith-made movement.

French artist Laurent Grasso brings his aura to a midnight blue limited edition Bulgari Octo Finissimo

Introducing

07.11.24

French artist Laurent Grasso brings his aura to a midnight blue limited edition Bulgari Octo Finissimo

This new limited edition Bulgari Octo Finissimo has a first-ever PVD-blue titanium case and bracelet.

Would the Bulgari Octo Chiming watches have been banned in medieval Rome?

Video

14.10.24

Would the Bulgari Octo Chiming watches have been banned in medieval Rome?

Rather than the soothing tones of usual minute repeaters, Bulgari's latest chiming trio represents the devil's interval: the tritone.

Bulgari’s new Serpenti Misteriosi Pallini feature gems and gold beads that actually move like scales

Introducing

09.09.24

Bulgari’s new Serpenti Misteriosi Pallini feature gems and gold beads that actually move like scales

These three Serpentis are an extravagant and kinetic fusion of high jewellery and high watchmaking.

Bulgari strike a chord with the Aluminium GMT x Fender Limited Edition

Introducing

29.08.24

Bulgari strike a chord with the Aluminium GMT x Fender Limited Edition

The Italian jeweller and watchmaker pens a collaboration with the iconic American guitar manufacturer marking the 70th anniversary of the legendary Fender Stratocaster.

Bulgari’s Aeterna collection celebrates 140 years of Roman and Greek heritage with a gem-setting masterclass

Introducing

22.05.24

Bulgari’s Aeterna collection celebrates 140 years of Roman and Greek heritage with a gem-setting masterclass

Bulgari celebrates in style, with gems upon gems upon gems, crafting some watches that are almost jewellery, and others that definitely are.

The Bulgari Tadao Ando Serpenti explores the seasons with snakeskin stone marquetry

Hands On

29.04.24

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The Bulgari Tadao Ando Serpenti explores the seasons with snakeskin stone marquetry

The latest team up between Bulgari and Tadao Ando results in a mesmerising series of Serpenti watches with marquetry-like dials.

Bulgari CEO Jean-Christophe Babin talks about the importance of healthy competition, and coming out on top

Interview

19.04.24

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Bulgari CEO Jean-Christophe Babin talks about the importance of healthy competition, and coming out on top

A brand CEO that says they hope their record gets beaten? Now you don't hear that every day.

New releases from Rolex, Grand Seiko, Bulgari and more

Last Week in Watches

15.04.24

308

New releases from Rolex, Grand Seiko, Bulgari and more

Rounding out some of the hottest drops of W&W 2024 in this special edition of Last Week in Watches.

Bulgari sets a new world record & unveils red carpet-ready releases ahead of Watches and Wonders 2024

Lists

08.04.24

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Bulgari sets a new world record & unveils red carpet-ready releases ahead of Watches and Wonders 2024

Bulgari have reclaimed the throne for the world's thinnest watch, as well as unveiled some other hot watches.

Bulgari reclaims the throne for the world’s thinnest watch with the Octo Finissimo Ultra COSC

Introducing

08.04.24

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Bulgari reclaims the throne for the world’s thinnest watch with the Octo Finissimo Ultra COSC

As the name implies, it isn't just the thinnest mechanical watch in the world, it is also the world's thinnest COSC-certified chronometer. Wow.

New Octo Finissimo Sketch models celebrate Bulgari’s 140th anniversary

Introducing

14.03.24

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New Octo Finissimo Sketch models celebrate Bulgari’s 140th anniversary

Fabrizio Buonamassa Stigliani sketches a new set of dials to celebrate a brand milestone, and to appease a fan request.

New releases from Bulgari, Zenith, Hublot and more

Last Week in Watches

04.02.24

8090

New releases from Bulgari, Zenith, Hublot and more

LVMH Watch Week produced some heavy hitters - but they weren't the only show in town.

Bulgari present outfit the Octo Finissimo in luxe gold and Tuscan Copper

Introducing

31.01.24

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Bulgari present outfit the Octo Finissimo in luxe gold and Tuscan Copper

Everyone's favourite left-field integrated-bracelet watch is now available in blue and yellow gold, or dusty copper.

Who the Bulgari Octo Finissimo Skeleton Eight Days is really for

What We Wore

04.01.24

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Who the Bulgari Octo Finissimo Skeleton Eight Days is really for

Ultra-thin and ultra-luxe, but why does it exist?

The subtle and not-so-subtle changes to the Bulgari Aluminium Chronograph

Hands On

05.12.23

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The subtle and not-so-subtle changes to the Bulgari Aluminium Chronograph

Summer-ready colours and a small size increase add a breath of fresh air to the funky design.

Bulgari looks to PlayStation racers with the new Aluminium Chronograph Gran Turismo limited edition

Introducing

04.12.23

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Bulgari looks to PlayStation racers with the new Aluminium Chronograph Gran Turismo limited edition

With sporty dials and commemorative boxes, Bulgari is also launching a virtual hypercar playable in Gran Turismo 7.

Dubai Watch Week special – new releases from Zenith, Bulgari, MB&F and more

Last Week in Watches

19.11.23

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Dubai Watch Week special – new releases from Zenith, Bulgari, MB&F and more

Dubai Watch Week is currently underway, so for this edition of Last Week in Watches, we wanted to do something a little different.

Tickle your fancy with the feathers of Bulgari’s Divas’ Dream Peacock

Introducing

16.11.23

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Tickle your fancy with the feathers of Bulgari’s Divas’ Dream Peacock

Bulgari shows off their marquetry savoir faire with a collection of peacock-inspired dials.

The Bulgari Octo Finissimo CarbonGold makes rugged carbon look suave

Video

13.11.23

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The Bulgari Octo Finissimo CarbonGold makes rugged carbon look suave

The Octo Finissimo seems the perfect canvas for an all-carbon treatment. No wonder Bulgari went ahead and did it.

New releases from HYT, Citizen, Bulgari and more

Last Week in Watches

03.09.23

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New releases from HYT, Citizen, Bulgari and more

As we predicted last week, the amount of releases these past seven days was massive. Geneva Watch Days is one of the key events in…

Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection

Introducing

30.08.23

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Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection

The new CarbonGold variants go back to 1993, the first time Bulgari combined high-tech with traditional luxury Extremely light due to their full carbon construction,…

Hands On

14.08.23

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HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo

When it comes to big watch fairs like Watches & Wonders Geneva, it’s often the brands that aren’t officially exhibiting at the show that have…

Video

28.07.23

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VIDEO: Bulgari’s new Aluminium Capri and Match Point get a splash of summer-ready colour

Despite being launched during the 2023 edition of Watches & Wonders, Bulgari’s summer-ready intentions were clear with their latest Aluminium limited edition duo. Named the…

Hands On

16.07.23

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HANDS-ON: Why the new Bulgari Octo Roma Automatic won me over with its quiet luxury appeal

This year the Bulgari Octo Roma received a long overdue makeover that brings it more in line with its more flashy sibling Finissimo. Not only…

Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment

Pop Culture

05.07.23

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Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment

Phoebe Waller-Bridge is a powerhouse comedic talent. The writer and actor masterminded the critically acclaimed television series Fleabag, produced and wrote the hit series Killing…

Bulgari’s high jewellery watches take inspiration from Mediterranean flora and fauna

Introducing

26.05.23

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Bulgari’s high jewellery watches take inspiration from Mediterranean flora and fauna

With the rise of their watches popularity on the back of some pretty stellar releases – the Octo Finissimo, recent Octo Roma, and the ever-evolving…

Video

23.05.23

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VIDEO: Andrew and Fabrizio break down the new Bulgari Octo Roma and the first-ever Octo Roma chronographs

The Roman Jeweler of Time is home to many wonderful creations, but, due to the success and milestone records broken within the collection, much of…

The new Bulgari Aluminium collection adds bigger cases and fresh colours

Introducing

11.05.23

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The new Bulgari Aluminium collection adds bigger cases and fresh colours

The Bulgari Aluminium collection has been expanded with bigger cases and new colours. The Capri Solotempo and Chronograph evoke the Italian island with an electric-blue…

Bulgari’s Precious and Striking Tourbillon models present three variations of the complication

Introducing

03.04.23

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Bulgari’s Precious and Striking Tourbillon models present three variations of the complication

Bulgari flexes their haute horlogerie muscles with four high-end tourbillon-equipped pieces The Precious Naturalia and Precious Tourbillon Lumière show off natural gemstone beauty in rose…

Introducing

26.03.23

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The new Bulgari Octo Roma collection

The new Bulgari Octo Roma collection pays tribute to the Swiss watchmaking side of the Italian brand. With dials featuring a hobnail pattern, their sportiness…

Hands On

22.01.23

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HANDS-ON: Does second thinnest mean second best? The new Bulgari Octo Finissimo Ultra 10th Anniversary

Watch brands can be known for boisterous claims or names for their novelties. Masterpiece, icon, ultimate or – in the case of this specific edition of…

Introducing

14.01.23

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INTRODUCING: The Bulgari Bulgari x Lisa has a crazy dial you’ve never seen before

Blackpink star Lisa was made a Bulgari ambassador in 2020 Their new collaboration has a crazy triple-hue dial It features a loving tribute to her…

Friday Wind Down

13.01.23

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FRIDAY WIND DOWN: Recapping the releases of the week – Grand Seiko, Zenith, Hublot, TAG Heuer and Bulgari

While it may only be the second week of the new year, we already, in this past week alone, have a ton of new novelties…

Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances

Pop Culture

12.01.23

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Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances

Omega dominated the 2023 Golden Globes red carpet Their range of styles and dial colours make their watches very easy to style Rolex, Cartier, TAG…

LVMH Watch Week: Bulgari dazzles with their new “Time is a Jewel” collection

Lists

11.01.23

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LVMH Watch Week: Bulgari dazzles with their new “Time is a Jewel” collection

The Divas’ Dream and Allegra have been given new colour schemes. The Serpenti Seduttori is now available with a black lacquer dial. The Serpenti Tubogas…

Hands On

12.12.22

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HANDS-ON: The rose-gold Bulgari Octo Finissimo Chronograph GMT is sleek, sculptural and downright sexy

We all know the Bulgari Octo Finissimo series as some of the most in-demand timepieces on the market today. You’ll find them peeking out of…

Phillips adds a sector touch to their limited-edition Bulgari Octo Finissimo

Introducing

10.12.22

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Phillips adds a sector touch to their limited-edition Bulgari Octo Finissimo

The Bulgari Octo Finissimo is known first and foremost for its baroque-sculptural case design. But another defining feature across the Finissimo Automatic line is the…

Video

30.11.22

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VIDEO: The new precious and polished Bulgari Octo Finissimo watches in rose and yellow gold

This year, the sandblasted rose gold Bulgari Octo Finissimo took its final curtain call within the collection, but at Geneva Watch Days in late August its…

Hands On

17.10.22

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HANDS-ON: The Bulgari Octo Finissimo Sejima Edition reflects on the “Invisible Train”

When people call watches “art” it may seem like fluff and romance. Prior to smartphones and quartz timekeepers, mechanical watches were known as tools –…

Introducing

07.10.22

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INTRODUCING: The Bulgari Aluminium GMT Amerigo Vespucci sets sail

When you think of watch collaborations with the Italian navy your mind would usually travel to a brand like Panerai, or possibly even Squale. That…

The ‘do’s and don’ts’ of Octo Finissimo design with Bulgari’s Fabrizio Buonamassa Stigliani

Interview

02.10.22

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The ‘do’s and don’ts’ of Octo Finissimo design with Bulgari’s Fabrizio Buonamassa Stigliani

Of all the people we get to interview in my line of work, the most interesting people to sit down with are the watch designers…

GENEVA WATCH DAYS: The Bulgari novelties find a luxe upgrade for the Octo in gold

Introducing

29.08.22

8737

GENEVA WATCH DAYS: The Bulgari novelties find a luxe upgrade for the Octo in gold

In March this year, Bulgari released the world’s thinnest mechanical watch with the Octo Finissimo Ultra, only to be beaten again in July by the…

The Bulgari Octo Finissimo S Silvered is the watch designer’s favourite version of this modern classic. Here’s why…

Hands On

13.08.22

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The Bulgari Octo Finissimo S Silvered is the watch designer’s favourite version of this modern classic. Here’s why…

Responding to the admittedly fair criticism of offering a sports watch with just 30-metre water-resistance , Bulgari created the S line, with a slightly thicker steel…

HANDS ON: Jet, set, go with the Bulgari Octo Roma WorldTimer in black DLC

Introducing

01.08.22

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HANDS ON: Jet, set, go with the Bulgari Octo Roma WorldTimer in black DLC

Bulgari’s Octo Finissimo tends to steal the limelight a fair bit, seemingly making headlines whenever a new version is released. The Octo Roma may not…

The Bulgari Octo Roma Naturalia x Wang Yan Cheng surges with organised chaos

Watch Reviews

13.06.22

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The Bulgari Octo Roma Naturalia x Wang Yan Cheng surges with organised chaos

Bulgari have spent the last decade focusing on the Octo Finissimo as the flagship for their haute-horology endeavours, however there’s a growing movement from the…

Chris Hemsworth shows how to do the red carpet right with a Bulgari Octo Finissimo Skeleton

Pop Culture

26.05.22

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Chris Hemsworth shows how to do the red carpet right with a Bulgari Octo Finissimo Skeleton

EDITOR’S NOTE: Let’s face it watch spotting is a game that’s fraught with error. Yesterday, we suggested in this story that Chris Hemsworth was wearing…

HANDS-ON: The Bulgari x Ducati Aluminium Chronograph Ducati Special Edition

Watch Reviews

26.05.22

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HANDS-ON: The Bulgari x Ducati Aluminium Chronograph Ducati Special Edition

Watch brands collaborating with motoring manufacturers is nothing new, and there’s some lofty competition out there – 2020 even saw the release of a million-dollar…

A colourful refresh for the Bulgari Octo Finissimo Geneva Springtime

Introducing

03.05.22

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A colourful refresh for the Bulgari Octo Finissimo Geneva Springtime

Thinness is the word of the day, everyday, for Bulgari’s Octo Finissimo. Currently holding world records in several different categories, the Roman Jeweller imbues its…

VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time

Watch Reviews

01.04.22

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VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time

You’ve probably seen by now that the watch that keeps breaking records has just broken another, becoming the indisputably thinnest mechanical watch of all time.…

Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City”

Pop Culture

27.03.22

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Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City”

When we see watches in action films, the usual suspects are Rolex, Omega, IWC and Panerai. But in the newly released movie The Lost City, we…

Introducing

23.03.22

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INTRODUCING: The Bulgari Octo Finissimo 10th Anniversary Limited Editions

Consumers in this day and age are all too familiar with the finished products of watch manufacturers thanks to digital watch media, whether from publications…

LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm

Introducing

22.03.22

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LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm

With a marketplace that thrives on the emotional connection between consumer and brand heritage, anniversary milestones have become a prominent moment for manufacturers to celebrate…

Bulgari flexes their mechanical mastery with new Octo Roma models

Introducing

16.02.22

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Bulgari flexes their mechanical mastery with new Octo Roma models

Bulgari has become increasingly known for their achievements in chasing down thinness records and contributing to the craze of integrated bracelet sports watches. Introduced in…

An open letter to Bulgari: Please consider making this version of the Serpenti, and I’ll buy one

Opinion

02.02.22

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An open letter to Bulgari: Please consider making this version of the Serpenti, and I’ll buy one

Editor’s note: When I was in Dubai recently for Dubai Watch Week, I had the chance to try on a Bulgari Serpenti in rose gold…

LVMH WATCH WEEK: Bulgari 2022 novelties overview

Introducing

25.01.22

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LVMH WATCH WEEK: Bulgari 2022 novelties overview

Editor’s note: We get that this LVMH Watch Week there is a ton of ground to cover, with four brands all releasing a range of novelties to…

The slinky genius of the record-breaking Bulgari Octo Finissimo

In Depth

16.01.22

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The slinky genius of the record-breaking Bulgari Octo Finissimo

“You can never be too rich or too thin” isn’t a sentiment I generally agree with, but in the world of horology, opulence and a…

HANDS-ON: The Bulgari Aluminium GMT just oozes the feel-good lifestyle

Watch Reviews

12.12.21

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HANDS-ON: The Bulgari Aluminium GMT just oozes the feel-good lifestyle

At the end of the day, what is a GMT really all about? The Bulgari Aluminium GMT seems to sum it up quite well when…

HANDS-ON: The Bulgari Octo Finissimo Chronograph GMT offers a sportier take on a modern classic

Watch Reviews

09.12.21

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HANDS-ON: The Bulgari Octo Finissimo Chronograph GMT offers a sportier take on a modern classic

For many, myself included, the Bulgari Octo Finissimo has been a consistent benchmark for craftsmanship, artfulness, and bravery in watchmaking. Off the top of my…

PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F x Bulgari Legacy Machine FlyingT Allegra

Introducing

25.11.21

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PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F x Bulgari Legacy Machine FlyingT Allegra

What did you do to express your creativity over the COVID-19 lockdowns? Get a sourdough starter-kit? Sit with your kids and fill endless reams of…

Introducing

05.09.21

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INTRODUCING: The Bulgari Octo Roma Central Tourbillon Papillon

The Bulgari Octo was famously designed by the legendary Gerald Genta. I see the Octo Roma as maintaining the essence of Genta’s spiritual work without…

Bet on black with the Bulgari Bulgari ref. 103540 for Father’s Day

Introducing

03.09.21

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Bet on black with the Bulgari Bulgari ref. 103540 for Father’s Day

Forget the ties, the socks and all those “gifts” you had lined up for this coming Father’s Day (which is this Sunday in Australia). Bulgari…

Holding all this hot new Bulgari – and Gerald Genta – in our hands, from the Aluminium Pepsi to Mickey

Introducing

01.09.21

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Holding all this hot new Bulgari – and Gerald Genta – in our hands, from the Aluminium Pepsi to Mickey

Like we say time and time again, it’s one thing to see a watch in a press release and to see the increasingly unrealistic renders…

Bulgari are taking the Mickey, with the return of this Gerald Genta classic

Pop Culture

01.09.21

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Bulgari are taking the Mickey, with the return of this Gerald Genta classic

You may be aware that Gérald Genta sold his company to Bulgari in 2000. But relatively little has been made of the hook-up since then.…

Bulgari’s pivot to the Roma at Geneva Watch Days reveals they’re not just the Finissimo Show

News

31.08.21

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Bulgari’s pivot to the Roma at Geneva Watch Days reveals they’re not just the Finissimo Show

Question: has any watch brand evolved as much as Bulgari in the last decade? In 2011, the company’s watchmaking design division was transplanted from Rome…

The Bulgari Aluminium GMT is the ultimate travel-cool watch for your next summer holiday

Introducing

27.08.21

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The Bulgari Aluminium GMT is the ultimate travel-cool watch for your next summer holiday

I have a secret crush and an unrequited love for metal. Not the usual dazzle of gold or techy titanium, but another silk surfaced alloy,…

#Kixntix: The casual luxury of the Bulgari Octo Finissimo Titanium GMT Chronograph with Louis Vuitton high tops

News

30.05.21

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#Kixntix: The casual luxury of the Bulgari Octo Finissimo Titanium GMT Chronograph with Louis Vuitton high tops

Within seven years of its debut in 2017, the Bulgari Octo Finissimo is already a modern-day classic, its slender and aggressively architectural shape transforming the…

Why I bought the Bulgari Octo Finissimo: What the owners’ experience is really like

Interview

24.05.21

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Why I bought the Bulgari Octo Finissimo: What the owners’ experience is really like

The Bulgari Octo Finissimo is well on its way to being a modern classic. Launched just seven years ago in 2014 and drawing off the…

Beyond the rave: the Bulgari Aluminium Steve Aoki is the latest watch inspired by dance music alongside Zenith & Chanel

Lists

19.05.21

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Beyond the rave: the Bulgari Aluminium Steve Aoki is the latest watch inspired by dance music alongside Zenith & Chanel

Different professions have their own specific demands when it comes to the attributes of a watch. A professional diver, for example, needs a hydrogen-release valve,…

Introducing

13.04.21

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INTRODUCING: Supersized gem-set bezels bring the dazzle with the Bulgari Allegra

Jewellery and watches have always been interlinked, but there is a quantum leap from a gem-set bezel to the intricate wrist-worn jewellery of Bulgari. Set…

We don’t want to sound like broken records, but Bulgari just broke another world record Here is our top 5 from 2021

Interview

10.04.21

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We don’t want to sound like broken records, but Bulgari just broke another world record Here is our top 5 from 2021

I had to ask the question. I was live on Zoom with Fabrizio Buonamasa-Stigliani, we were encouraged to ask anything that was on our minds.…

Introducing

08.04.21

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INTRODUCING: The Bulgari Octo Finissimo Tadao Ando offers dark minimalism at its Japanese architectural best

We don’t have to remind you of either the importance or our enthusiasm for the genre-busting design of the thinnest sports watch available, with its…

Introducing

07.04.21

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INTRODUCING: The Bulgari Octo Finissimo Perpetual Calendar breaks the brand’s 7th world record since 2014

“Can’t stop, won’t stop breaking world records,” might be the mantra of the Bulgari watchmaking department, because that’s exactly what they keep doing. Year after…

RECOMMEND READING: The insane craftsmanship in the Bulgari Octo Finissimo revealed by The Naked Watchmaker

News

15.03.21

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RECOMMEND READING: The insane craftsmanship in the Bulgari Octo Finissimo revealed by The Naked Watchmaker

It’s no secret we are rather enamoured with the Bulgari Octo Finissimo and calling it a micro-technological marvel of the new century would not be…

Watchspotting at the Australian Open watches including Bulgari, Audemars Piguet and, of course, a ton of Rolex

Lists

20.02.21

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Watchspotting at the Australian Open watches including Bulgari, Audemars Piguet and, of course, a ton of Rolex

Editor’s note: Yesterday we took at look at all of the Australian Open tennis players who actually wore their watches while competing. Today we’ll be…

How the Bulgari Octo Finissimo accidentally became the most contemporary watch of modern times

Opinion

01.02.21

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How the Bulgari Octo Finissimo accidentally became the most contemporary watch of modern times

Fast-forward 30 years into the future. You’re being chauffeured by your robot valet in your flying car on a trip to buy another pair of…

Introducing

30.01.21

17395

INTRODUCING: If Darth Vader wore a watch it’d be this Bulgari Octo Roma Carillon Tourbillon

One of my favourite traits of the Octo catalogue from Bulgari is its matte, smooth and very quiet elegance. While the endlessly creative Fabrizio Buonamassa…

Introducing

29.01.21

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INTRODUCING: Bulgari slithers into 2021 with a trio of Serpenti Spiga watches

More often then not, when we take a deep dive into a watch release, we explore creations billed for men. The idea of gendered watches…

Introducing

25.01.21

19121

INTRODUCING: The Bulgari Octo Finissimo Chronograph GMT Titanium Black Dial bounces into town on a rubber strap

Since its inception in 2014, the Octo Finissimo was an absolute game changer for how the watch enthusiast community perceived the Bulgari brand. Sure the…

Introducing

25.01.21

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INTRODUCING: The Bulgari Octo Finissimo S Silvered Dial is the Silver Surfer we never knew we wanted…

The Octo Finissimo has become a real fan-favorite in the watch community and redefined expectations for the ultra-thin watch category. Many have expressed concern about…

Introducing

25.01.21

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INTRODUCING: The Bulgari Octo Finissimo S Chronograph GMT is sportier and tougher with a panda dial

Last year, the time-only Octo Finissimo watches received a major upgrade in the form of a screw-down crown and improved depth rating of 100 metres.…

My three favourite Bulgari releases of 2020

Lists

20.01.21

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My three favourite Bulgari releases of 2020

Bulgari has enjoyed a real hot streak over the past few years, throwing their hat into the ring of haute ultra-thin watchmaking. The Octo Finissimo…

The Bulgari Aluminium collection shows lightweight watches can pack a heavy punch

Watch Reviews

31.12.20

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The Bulgari Aluminium collection shows lightweight watches can pack a heavy punch

Editor’s note: There’s no doubt that the Bulgari watch department is having a very big year. So far they have got hearts racing with the…

10 of the best sports watches of 2020 under $10K, including Seiko, Longines and Bulgari

Lists

06.11.20

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10 of the best sports watches of 2020 under $10K, including Seiko, Longines and Bulgari

Sports watches have established themselves as the most sought-after and worn watches in the world. With a greater emphasis on outdoor activity and physical health,…

Bulgari continues their year of giving back with the Aluminium Tricolore limited series on behalf of three Italian children’s hospitals

Watch Reviews

03.11.20

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Bulgari continues their year of giving back with the Aluminium Tricolore limited series on behalf of three Italian children’s hospitals

Editor’s note: Bulgari leapt to the aid of Australia earlier in the year, when they donated a glorious Serpenti to our Watch & Act! Auction…

HANDS-ON: Is the Bulgari Octo Finissimo blue dial in satin polished steel the best steel sports watch of 2020?

Watch Reviews

27.10.20

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HANDS-ON: Is the Bulgari Octo Finissimo blue dial in satin polished steel the best steel sports watch of 2020?

Editor’s note: We’ve had quite the flurry of Bulgari lately, mostly in celebration of the brand’s 2020 collection. And, increasingly, the pinion of the collection…

The Bulgari x The Rake x Revolution “White Light” Octo Finissimo Chronograph GMT is seriously lit

Watch Reviews

24.10.20

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The Bulgari x The Rake x Revolution “White Light” Octo Finissimo Chronograph GMT is seriously lit

One of the key pillars of a well-made watch is legibility. Consumers are always critical of how a dial is laid out and how strong…

VIDEO: Finally…! The Bulgari Octo Finissimo satin-polished steel with blue dial captured in glorious high definition here

Watch Reviews

23.10.20

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VIDEO: Finally…! The Bulgari Octo Finissimo satin-polished steel with blue dial captured in glorious high definition here

The Bulgari Octo Finissimo has seen the update it was waiting for this year, with the announcement in January that it was going to be…

HANDS-ON: The Bulgari Aluminium time-only – a summer-fresh take on a ’90s lightweight classic, still a winning formula, still fresh

Watch Reviews

22.10.20

29133

HANDS-ON: The Bulgari Aluminium time-only – a summer-fresh take on a ’90s lightweight classic, still a winning formula, still fresh

The strangest feeling is to be had when you first put on the Bulgari Aluminium time-only — if you actually get it on in the first…

HANDS-ON: A poetic tribute to the Bulgari Octo Finissimo Tourbillon Chronograph Automatic

Watch Reviews

21.10.20

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HANDS-ON: A poetic tribute to the Bulgari Octo Finissimo Tourbillon Chronograph Automatic

Another gem from Bulgari's Octo Finissimo line, the Tourbillon Chronograph Automatic showcases design and technical wizardry.

19.10.20

Redefining luxury leisure with the new lightweight Bulgari Aluminium collection

Editor’s note: Bulgari is in the business of turning heads in 2020 with the announcement of their record breaking Octo Finissimo Tourbillon Chronograph Skeleton Automatic,…

Search Results for bulgari

New releases from Parmigiani Fleurier, Bulgari, Hermès and more

Inside Bulgari’s rebellion: how the watch industry’s fastest mover does the impossible

Bulgari & Lee Ufan scratch out a new look for the Octo Finissimo (live pics)

Geneva Watch Days 2025 Special: new releases from Bulgari, Berneron, Laurent Ferrier and more

New releases from anOrdain, Bulgari, Unimatic and more

Bulgari brings us a new vision of the Serpenti with the Aeterna

The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video)

The Bulgari Serpenti becomes a horological machine with a little help from MB&F

The Bulgari Serpenti collection’s new in-house automatic Lady Solotempo BVS100

French artist Laurent Grasso brings his aura to a midnight blue limited edition Bulgari Octo Finissimo

Would the Bulgari Octo Chiming watches have been banned in medieval Rome?

Bulgari’s new Serpenti Misteriosi Pallini feature gems and gold beads that actually move like scales

Bulgari strike a chord with the Aluminium GMT x Fender Limited Edition

Bulgari’s Aeterna collection celebrates 140 years of Roman and Greek heritage with a gem-setting masterclass

The Bulgari Tadao Ando Serpenti explores the seasons with snakeskin stone marquetry

Bulgari CEO Jean-Christophe Babin talks about the importance of healthy competition, and coming out on top

New releases from Rolex, Grand Seiko, Bulgari and more

Bulgari sets a new world record & unveils red carpet-ready releases ahead of Watches and Wonders 2024

Bulgari reclaims the throne for the world’s thinnest watch with the Octo Finissimo Ultra COSC

New Octo Finissimo Sketch models celebrate Bulgari’s 140th anniversary

New releases from Bulgari, Zenith, Hublot and more

Bulgari present outfit the Octo Finissimo in luxe gold and Tuscan Copper

Who the Bulgari Octo Finissimo Skeleton Eight Days is really for

The subtle and not-so-subtle changes to the Bulgari Aluminium Chronograph

Bulgari looks to PlayStation racers with the new Aluminium Chronograph Gran Turismo limited edition

Dubai Watch Week special – new releases from Zenith, Bulgari, MB&F and more

Tickle your fancy with the feathers of Bulgari’s Divas’ Dream Peacock

The Bulgari Octo Finissimo CarbonGold makes rugged carbon look suave

New releases from HYT, Citizen, Bulgari and more

Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection

HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo

VIDEO: Bulgari’s new Aluminium Capri and Match Point get a splash of summer-ready colour

HANDS-ON: Why the new Bulgari Octo Roma Automatic won me over with its quiet luxury appeal

Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment

Bulgari’s high jewellery watches take inspiration from Mediterranean flora and fauna

VIDEO: Andrew and Fabrizio break down the new Bulgari Octo Roma and the first-ever Octo Roma chronographs

The new Bulgari Aluminium collection adds bigger cases and fresh colours

Bulgari’s Precious and Striking Tourbillon models present three variations of the complication

The new Bulgari Octo Roma collection

HANDS-ON: Does second thinnest mean second best? The new Bulgari Octo Finissimo Ultra 10th Anniversary

INTRODUCING: The Bulgari Bulgari x Lisa has a crazy dial you’ve never seen before

FRIDAY WIND DOWN: Recapping the releases of the week – Grand Seiko, Zenith, Hublot, TAG Heuer and Bulgari

Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances

LVMH Watch Week: Bulgari dazzles with their new “Time is a Jewel” collection

HANDS-ON: The rose-gold Bulgari Octo Finissimo Chronograph GMT is sleek, sculptural and downright sexy

Phillips adds a sector touch to their limited-edition Bulgari Octo Finissimo

VIDEO: The new precious and polished Bulgari Octo Finissimo watches in rose and yellow gold

HANDS-ON: The Bulgari Octo Finissimo Sejima Edition reflects on the “Invisible Train”

INTRODUCING: The Bulgari Aluminium GMT Amerigo Vespucci sets sail

The ‘do’s and don’ts’ of Octo Finissimo design with Bulgari’s Fabrizio Buonamassa Stigliani

GENEVA WATCH DAYS: The Bulgari novelties find a luxe upgrade for the Octo in gold

The Bulgari Octo Finissimo S Silvered is the watch designer’s favourite version of this modern classic. Here’s why…

HANDS ON: Jet, set, go with the Bulgari Octo Roma WorldTimer in black DLC

The Bulgari Octo Roma Naturalia x Wang Yan Cheng surges with organised chaos

Chris Hemsworth shows how to do the red carpet right with a Bulgari Octo Finissimo Skeleton

HANDS-ON: The Bulgari x Ducati Aluminium Chronograph Ducati Special Edition

A colourful refresh for the Bulgari Octo Finissimo Geneva Springtime

VIDEO: The slinky brilliance of the Bulgari Octo Finissimo Ultra – the thinnest mechanical watch of all time

Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City”

INTRODUCING: The Bulgari Octo Finissimo 10th Anniversary Limited Editions

LIVE PICS: The Bulgari Octo Finissimo Ultra is the new thinnest mechanical watch in the world at 1.8mm

Bulgari flexes their mechanical mastery with new Octo Roma models

An open letter to Bulgari: Please consider making this version of the Serpenti, and I’ll buy one

LVMH WATCH WEEK: Bulgari 2022 novelties overview

The slinky genius of the record-breaking Bulgari Octo Finissimo

HANDS-ON: The Bulgari Aluminium GMT just oozes the feel-good lifestyle

HANDS-ON: The Bulgari Octo Finissimo Chronograph GMT offers a sportier take on a modern classic

PANDEMIC BABY: Meet the watch built by two legit living legends over Zoom – the MB&F x Bulgari Legacy Machine FlyingT Allegra

INTRODUCING: The Bulgari Octo Roma Central Tourbillon Papillon

Bet on black with the Bulgari Bulgari ref. 103540 for Father’s Day

Holding all this hot new Bulgari – and Gerald Genta – in our hands, from the Aluminium Pepsi to Mickey

Bulgari are taking the Mickey, with the return of this Gerald Genta classic

Bulgari’s pivot to the Roma at Geneva Watch Days reveals they’re not just the Finissimo Show

The Bulgari Aluminium GMT is the ultimate travel-cool watch for your next summer holiday

#Kixntix: The casual luxury of the Bulgari Octo Finissimo Titanium GMT Chronograph with Louis Vuitton high tops

Why I bought the Bulgari Octo Finissimo: What the owners’ experience is really like

Beyond the rave: the Bulgari Aluminium Steve Aoki is the latest watch inspired by dance music alongside Zenith & Chanel

INTRODUCING: Supersized gem-set bezels bring the dazzle with the Bulgari Allegra

We don’t want to sound like broken records, but Bulgari just broke another world record Here is our top 5 from 2021