The idea is at once compelling and faintly ridiculous. Ask Oscar Hunt Tailors, who specialise in made to measure suits, to tailor a suit to a watch. That’s right. Treat a watch like a person – look at its shoulders, its shape and move to accentuate, flatter and embrace it with perfectly matched suiting. Not just any watch, though; the Cartier Clé de Cartier, one of our favourite releases of 2015, which charms with its ‘shape in shape’ case design, quite a breach from Cartier’s usually faithful one-shape story. Like Felix said at the time, it presents a soft geometric curve surrounding a circular dial and evokes Cartier’s spirit of classic elegance while giving a nod to the bold designs that characterised ’60s and ’70s watch design.” The mission was simple enough. The response required, it turns out, a lot of thought.
About Andrew McUtchen
Andrew is the founder of Time+Tide and an established journalist and interviewer, with a background as a watch and associate editor for several major print publications. Andrew has a thing for clear, simple storytelling.