If you’re reading this, chances are you’re a watch kind of person. You’re on Watchville, binging on Basel new releases and tinkering with your next watch hitlist. You’re on the Govberg On-Time App, seeing what’s happening. You’re reading this off an email we sent you, or you’re on the site itself.
Firstly, that’s so great! Thanks for reading us, wherever you are. Good on you, seriously. Secondly, it pays to remind yourself every now and again that this ‘Basel phenomenon’ we’re in the thick of doesn’t happen to all people. There are souls, like for example, my dad. He has no idea what I’m doing right now, even though I’ve told him lots of times. He probably has a hunch it’s watch related. The ‘Basel’ in ‘Baselworld’, when I said “Hey, Dad, I’m off to Baselworld, thanks for feeding Baxer while I’m away,” gives away that I’m Basel. He’s pretty hot on geography, he definitely knows I’m in Basel.
But what is the ‘Basel’ watch people so blithely refer to? Yes, it’s a watch fair. Does that mean it’s like a county fair? Or an antiques fair? No, Basel is different to that, we all say over and over. Basel is like, um, Vegas, but potentially even more scary for your bank balance. Basel is huge. Basel is, er, crazy. You see the problem. So we decided to come up with a video that really captures Basel. That saves the attempts to explain.
Next time someone asks, just send em this link. Which is what I’m doing right now, hope you enjoy dad.