This year’s Watches & Wonders fair was a maelstrom of interviews, photoshoots and press presentations. For those few days in September and October, life was a blur. Was I off to Roger Dubuis or Richard Mille? Had we just photographed Piaget or Panerai? My interview with the calm and considered David Seyffer, watch expert and curator of IWC’s museum, was a welcome change of pace.
Earlier at the IWC booth I’d spied a number of vintage watches set well back from the brand’s latest novelties, including an array of heritage Portuguese watches which inspired the collection that was such a focus for the brand this year. Who better to explain its fascinating backstory – from the wartime origins of the fabled Reference 325 through to its spectacular rebirth in 1993 – than the man responsible for safeguarding its history.
So, set aside five minutes and learn the story behind the archetypal big watch.