VIDEO: Jimmy Fallon gives his father-in-law a Bremont on live TV

Felix Scholz

Contrary to what you might expect, the greatest asset of English brand Bremont aren’t their watches. Their greatest asset is the longstanding and extremely positive relationship with military pilots the world over.

And nowhere is this better demonstrated than with the Bremont Martin Baker MBI, available only to people who have survived a live ejection from an active military aircraft equipped with a Martin Baker ejection seat. That’s a pretty elite club.

Turns out Jimmy Fallon’s father-in-law is a former USMC pilot is an eligible member,  so Jimmy gave him an MBI live on TV. It’s 4:32 well worth watching (for the English accent alone). Money can’t buy you marketing this good.