THE HOME OF WATCH CULTURE

VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well

VIDEO: We had a barman make the cocktails that inspired Seiko’s Cocktail Time watches, and it went quite well

Felix Scholz

We’ve been hitting the bottle this week, but not for the usual reasons. No, this week we’re celebrating that riot of colour and fun that is the Presage Cocktail Time.

Now, you might be asking, what is Cocktail Time? Isn’t it about five o’clock? Well, yes and no. Cocktail Time is the on-point name of the latest dressy addition to Seiko’s Presage Line. You see, Seiko has a rich tradition of fan-driven monikers, with everything from ‘monsters’ to ‘samurais’. These colourful nicknames make sense really. ‘Turtle’ certainly rolls of the tongue a lot easier than SRP777, for example.

But the Cocktail Time represents something of an important shift, as this is the first time Seiko themselves have embraced the less-formal naming conventions, which means that instead of a dry assemblage of SRPB41, SRPB43 and SRPB46, we now have watches named for the cocktails that they resemble – the Blue Moon, Sky Diving and Manhattan respectively.

So, in showcasing these very attractive watches we naturally ended up in a bar, with a barman, matching drinks to watches. It’s something we definitely suggest you try at home, and, after watching this you’ll know how. Cheers to that!

[creativeassets_seiko]