VIDEO: Apples to Apples episode 4, Jaeger-LeCoultre vs Cartier – cutting shapes

Felix Scholz

If there’s one key take away from this year’s new watch releases, it’s that brands are playing it safe, with simple, round, steel watches being the order of the day. But, thankfully for the non-conformists out there, not everyone marches to the beat of the circular drum. Cartier and Jaeger-LeCoultre in particular have long and proud histories of making shaped watches. So for the latest episode of Apples to Apples we thought we’d let two of the most recognisable shapes in the business square off against each other. It’s time for the JLC’s mighty Reverso to meet Cartier’s legendary Tank. Who will prevail?