In our recently published interview, Arnaud Carrez, Cartier’s Head of Marketing and Communications, said that the Drive represents a different kind of masculinity, one that isn’t defined by “muscles, sport, achievement, performance”, but by “elegance, and style, and refinement.” Looking at the Drive de Cartier Moon Phases, you can see what he means. It’s a confident watch that takes the dressy Drive design and, by adding the eternally romantic moon phase at six, elevates it to the next level of elegance. Introduced at SIHH in stainless steel and pink gold, the Drive Moon Phases took a bit of a back seat to… Read More
Vacheron Constantin bucked the trend this year at SIHH. While many of their fellow exhibitors played it safe, bringing out crowd-pleasing steel models and revisiting their greatest hits, Vacheron Constantin walked another path, with a collection focused at the very highest end of horology. Not only did they offer mind-numbingly complex astronomical grand complication and a grand sonnerie model, they also offered some sculptural (yet still super complex) Métiers d’Art options. Oh, and they threw in some handsome new takes on existing models for good measure. Definitely not playing it safe.
While the watches at SIHH change every year, one thing stays reassuringly the same, and that is the drama surrounding them. Sometimes it’s big, like the deregulation of the Swiss Franc. Sometimes it’s small, like a brand being a little too obsfucatory in a press release over the origins of a movement. This year everyone’s tongues seemed to be wagging about a) Moser’s cheesy take on the industry, and b) the Girard-Perregaux Laureato. Feel free to disagree with us, but we think the majority of noise around the Laureato – specifically around its look and legitimacy – is well and truly blown… Read More
Le Locle-based Ulysse Nardin made their debut showing at SIHH this year, and we have to say, they brought the heat. We’re used to brands showing us one or two major novelties, but it’s safe to say UN went far beyond that. From technical tourbillons and regatta timers through to stunning dress pieces, vintage reissues and haute horlogerie wonders, the scale and substance of Ulysse Nardin’s offering meant their booth had a real buzz. What does this mean for Australian watch fans? Well, expect to see and hear a whole lot more about UN in the coming months as the brand… Read More
This year Piaget celebrates 60 years of the ground-breaking Altiplano. Released in 1957, the original model was the perfect vehicle for the revolutionary 2mm thin 9P, which went on to become the gold standard for reliable, elegant, ultra-thin movements. Over the decades, there’s been a clear evolution of the Altiplano (which was named after a high-altitude plateau in the Andes, by the way). Key releases include the 1960 automatic version (calibre 12P), and in 2013 the 900P, the world’s thinnest mechanical watch, measuring 3.65mm, followed two years later by the Altiplano Chronograph which added complication to the equation while still measuring in at… Read More
Anyone who’s followed the SIHH 2017 releases will have noticed a few clear trends emerging – more entry level options, more yellow gold, that sort of thing. One trend that wasn’t as remarked upon in all the excitement of the fair was the way several brands made significant changes to their marketing and identity. Baume & Mercier is a case in point. Over the past few years they’ve invested time and effort into building their image as a brand with a long and proud heritage, and their product releases – particularly in the Clifton and Capeland collections – reflected this history. All that… Read More
Jaeger-LeCoultre did everything right at SIHH. Their collection surprised and delighted in equal measure with a little something for everyone, from high-end tourbillons to fresh takes on the feminine Rendez-Vous, and sexy new variants of old favourites (we’re looking at you, black and pink gold Master Compressor). But it was the trio of watches comprising the refreshed Master range that really stole the show. That’s not just thanks to their undeniably handsome looks, but also their smart pricing, and the fact JLC seems willing to listen to what consumers want, and offer an on-trend addition to their typically timeless fare. The only… Read More