It’s fair to say not all celebrity ambassadors are created equal, but this is one that has our full approval here at Time+Tide, as Piaget announce international superstar Ryan Reynolds as the latest member of the fam. Why is he such a good fit? Really? You need hard evidence beyond what we’re all feeling right now in our gut (and potentially elsewhere)? OK then, here are three good reasons:
1. Because, like Deadpool, Ryan Reynolds enjoys surprising people. Subtle, slim and understated, Piaget is a very surprising choice for an all-American dude (even though Reynolds is actually a Canadian, but you know, Hollywood). Smart move from both camps.
2. Because keeping up with the equally-ripped Michael B. Jordan is a good idea. Jordan is another Piaget ambassador and a serious up-and-coming talent.
3. Because Reynolds and Piaget are equals when it comes to confidence, which is important in any power couple. Clearly this is the start of something beautiful.