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GONE IN 60 SECONDS: Sand Storm – the Bell & Ross BR 03-94 Chronograph Desert Type video review GONE IN 60 SECONDS: Sand Storm – the Bell & Ross BR 03-94 Chronograph Desert Type video review

GONE IN 60 SECONDS: Sand Storm – the Bell & Ross BR 03-94 Chronograph Desert Type video review

Felix Scholz

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One of my favourite Bell & Ross designs of recent times is the Desert Type. That combination of black case and cream dial is pure hotness, and it’s a colourway that suits the brand’s military aesthetic to a tee, so I was very happy to see a ceramic cased chronograph introduced at Baselworld.

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What makes this such an appealing watch (in the video I call it weirdly sexy – something I stand behind) is that it’s all about muted contrasts and matt tones. The flat ceramic, the dial and even the soft beige calfskin strap. All the elements are working together, creating a watch that knows what it’s about and projects a calm confidence. The dial, with sunken subdials and, for the first time, sandwich-style construction, is a nice touch too. A much richer offering than a simple printed dial.

[su_vimeo url=”https://vimeo.com/159687490″]

Bell & Ross BR 03-94 Desert Type Chronograph Australian Pricing

The Bell & Ross Br 03-94 Desert Type Chronograph, in black ceramic, $8300