100 days is a long time in rock’n’roll and in watches. For us, it was two Swiss watch fairs (with approximately 500 watches tried on at each!) it was writing, producing and printing a short-run mini-magazine (well, more of a newspaper), it was a website built and a steadily growing team of contributors, followers and staff. It was lots of things we planned and predicted and just as many things we did not. We think the latter makes for better entertainment, so please find below the 9 things we did NOT expect to happen in our first 100 days of office.
1. THAT TIME SEVENFRIDAY OFFERED TO MAKE US A ROSE GOLD P2
What do you do when you get seated next to Dan Niederer from SevenFriday at a dinner? Well, complain obviously. Complain about the fact that the P2, with its lovely rose gold coloured highlights, isn’t actually rose gold. “Well, I’ll make you a rose gold one if you like?” was his response. Genius. Touché. Game over. Yes please, Dan.
2. WHEN ONE OF OUR FOLLOWERS CRACKED THE TRUE DETECTIVE CASE
We ask our followers a lot of things. But nothing, in the history of Time+Tide has been as important as the time we asked our followers to track down the odd, to us untraceable, wristwatch worn by Matt McConnaughey in True Detective. Turns out it was an obscure Orient branded sub rip-off. Who knew? Follower @grrck , that’s who.
3. AUDEMARS PIGUET FOLLOWING US WHEN WE HAD APPROX 58 FOLLOWERS
For watchgeeks like us, this was the only remaining proof we needed that AP rule. They not only followed, they’ve continued to like, comment and offer assistance whenever one of us needs that last detail for a post or news item. Here’s to a brand that lead that in every respect.
4. 5 NIGHTS IN THE BASEL HURT LOCKER
This is a bit of a Time+Tide team in-joke, so sorry. But let’s just say accommodation in Basel is staggeringly expensive during Baselworld. So expensive you actually wonder if the prices are in Thai Baht, not Swiss Francs. This means desperate times and desperate measures. To say that our esteemed Editor Felix’s apartment was a ‘shoe box’ would be overstating it. It was nicknamed the Hurt Locker. He suffered for your daily posts. #thankyoufelix #ptsd #happyplace
5. SCOTT EASTWOOD. JUST GENERALLY
Look, we (read: I) have an intensifying mancrush on this dude and when he did a shoot, out of nowhere, for Town & Country Magazine wearing practically all of our (read: mine) favourite watches of all time, we (read: I) just died inside. Of admiration. Of a heart attack at the thought of gym hours still ahead of me to get a rig like his. And of envy. A Patek Nautilus Chrono 5980. An AP Royal Oak Offshore Chrono (a 26470 to be exact). And more.
6. RAYMOND WEIL – R.I.P
7. 5000 FOLLOWERS
In 100 days? You humbled us. The best thing about what we do is the energy we get from you. The comments, the likes, the corrections, the passion you all have for watches. Thank you.
8. PRINTING A TIME+TIDE NEWSPAPER
We always planned for print, but rushing this through for Basel was not on the cards at all. It’s a beautiful product, thanks to the expertise of people like Fi (@neenona), Mal, Matt Miller (@sunflowerman), Pierrick (@pierrickboyer), Yiah (@horologium) and of course the core team of Felix (@felixosaurus) and Dave (@calibre11). Hats off, guys.
9. A COMPLIMENT (AND SOME WORDS OF WISDOM) FROM THIERRY STERN –
When we met the President of Patek Philippe Thierry Stern and had the opportunity to give him a Time+Tide newspaper, he held it, rubbed the red fabric stitching with his thumb and said: “Nice details. Quality is all about getting the details right.” And then he said he wished we were on an Australian beach, not in a gothic church in Basel. Both comments made our year.