When Cartier announced the release of the Hypnose collection, there was only one person we wanted to work with to spread the news: style influencer Melanie Liu, better known by her online persona @thetiafox. Because here it is, point blank: her world is a better place than this one. It’s magical, minimal and, we’re prepared to wager, the most pristine Instagram feed in existence.
The ultra-clean, fresh aesthetic is said to be inspired by the Arctic fox, and, true to her name, the Tia Fox hunts the world over for the best in life to style, shoot and capture. Shakespeare said all the world’s a stage, and that may be true, but this perfectly curated backdrop is the stage we wanted to see the Hypnose on.
Our idea for this collaboration is a little different. The Tia Fox will introduce the watch in three posts on her feed. On Wednesday, we will take the baton and screen a video introducing the person behind the rapidly growing brand. Finally, on Friday, Melanie will write a guest review talking about her experience of being a watch reviewer for a weekend. Follow us, starting from tonight at @thetiafox