THE CALL TO ACTION
For the second year running, Maurice Lacroix is mobilising men (and women – or ‘Mo Sistas’ for short) all over the world to join one of their 14 Movember teams, each captained by a local ambassador. ML is the proud timekeeper of the global fundraising event. Australia’s crew will be headed up by serious unit James Magnussen. Time+Tide followers have been personally invited by Magnussen to join the cause. He says: “I am proud to partner with Movember and Maurice Lacroix to raise the profile and contribute to the public conversation around men’s health issues.” The best fundraiser in the team will get more than bragging rights. They will be awarded one of only 14 Ltd Edn Maurice Lacroix Pontos S Divers with an orange Mo inscribed on the dial.
HOW DO YOU GET INVOLVED?
Three ways; join or donate to James Magnussen’s Mo’rice Lacroix Movember Australia team or pick up one of the second series of 14 Limited Edition timepieces, which will feature a white ‘tache on the dial and will be sold exclusively on www.mauricelacroix.com. Maurice Lacroix will donate all benefits of the sale to the Movember Foundation. Bravo ML for putting their mo and the money where their mouth is.
If you haven’t heard of Movember, you probably don’t live on earth. Founded in our own city of Melbourne Australia by a few bored blokes in a beer garden, it has gone to raise over half a BILLION dollars for men’s health research. Most Aussies have done it at some point – practically all Melburnians, but this time there’s extra incentive, aside from the feelgood factor.