It was roundly considered the uncontested crowd pleaser of SIHH in Geneva, and now IWC’s revamped new Pilot’s collection is set to impress in Australia. Last Thursday, IWC pulled out all the stops to celebrate the local launch of the 2016 Pilot’s Collection. It was an elegant affair, the room full of memorabilia evoking the golden age of aviation, and the crowd looked the part. But the real sting in the tail of the strict dress code noted on the invitation?
“IWC watch or no watch.”
Thankfully those with naked wrists didn’t miss out for too long, as after the initial formalities were dispensed with, the new collection started to make its way onto admiring wrists.
And this collection is set to stun for all audiences. From the biggest Big Pilot all the way down to the Automatic 36. Miss Universe Australia, Monika Radulovic, was particularly taken with this more petite take on the classic Flieger. On the other hand, Bianca Cheah, the entrepreneur behind Sporteluxe, preferred the larger men’s models – her husband was quick to point out that she’s been known to ‘borrow’ his Top Gun Chronograph. The Mark XVIII received universal acclaim for it’s simple, clean aesthetic and ability to look the part with a tux. The purists in the room also gave the newly pared back dial on the Big Pilot the tick of approval.
If the response at the Australian launch is anything to go by, IWC’s iconic Pilot watches are going to reach new heights, and new wrists, this year.
Thanks to IWC for an amazing evening.