Editorial Policy

The watches, events and news featured on Time+Tide is determined entirely by our editorial team. Time+Tide does not accept money (or watches) in return for favourable reviews.

We exist financially on a sponsorship basis and as such we do receive money from watch brands. As you will see from the ‘Partner’ page, we enjoy the support of an increasing number of premium watch brands who have invested in a dedicated brand page that offers curated coverage of the brand’s history, news and new releases. In addition to this brand page, Partners are given the option to advertise on the Time+Tide homepage, and receive coverage of their new releases and other brand news.

Partnership also offers brands the opportunity to collaborate with our team on major events, which can range from dinners, to launches, to major activations.

Partner brands have no editorial input into our articles and no right of approval over content. We write all of our articles and reviews and do not republish or repurpose press releases.

Our promise to our readers is that we will cover any watch that we think worthy, whether that watch comes from a Partner brand or a non-Partner brand.