The Cartier ‘Drive de Cartier’ was about as close to a number one hit as you can get in the watch industry. From the minute it was released, it was popular with journalists the world over – us wholeheartedly included. It appealed to round and small watch markets like Asia as well as tastemakers in other markets, and it was smartly priced. In a refreshingly frank interview, Cartier’s International Marketing and Communication Director, Arnaud Carrez, details how, after a wayward period where brands “tried to be everything and everywhere”, the Drive is powering Cartier to new heights. 1 – The Drive refocused Cartier on what it does best – “masculine elegance” “The Drive came at the right time, because it was years after the birth of fine watchmaking at Cartier, after the Calibre and Calibre Diver watches. I think these stories were very nice, but we probably stretched into fields where we are not necessarily legitimate. “Our masculinity is not muscles, sport, achievement, performance. It’s a different masculinity. It’s more elegance, and style, and refinement, and we are fine about it.” “I’m not saying we shouldn’t do that kind of watchmaking. We created an impressive momentum in fine watchmaking. We were really… Read More
On some matters you can trust us unreservedly. Like on the topic of watches, for example. But when things get tricky, and we verge into how to wear them, and what to wear them with, we tend to consult the experts. We were lucky enough to have the ex-Editor of GQ on staff for some time, which neatly covered the area off. And, on a trip to Florence in May last year, we had someone whose life revolves around sartorial choices: Chris Edwards, co-founder of Australian tailors, Oscar Hunt with us. Because you need backup at a gig like Pitti Uomo. We are mere watch geeks after all. We asked him how he’d go about wearing a gold watch. This is what he said. If you’re in the mood, see below for Chris’ review of a watch he now owns – the Cartier Drive. Warning: This watch review with a difference may contain traces of mancrush. So let’s address the chiselled jaw on the elephant in the room. We envy the hero of this shoot, Mr Chris Edwards, more than just a little bit. Let us count the ways. He surfs and still dresses as sharply as anyone in the… Read More
Between you and me, we were pretty happy with Cartier’s SIHH 2017 collection. And no, not just because the re-release of the Panthère gives us carte blanche to post this picture of Pierce Brosnan in his ’80s prime: No, it’s because we’re all big fans of the Drive, and the powers that be in Cartier’s product development team saw fit to bless us with two very handsome new versions – one with a moon phase, and an extra-flat version that is, in our not-so-humble opinion, stripped-back perfection. Our only problem with it? The lack of a steel version. Let’s just say our fingers are crossed for next year.
No one was quite sure what to expect at SIHH this year, so it was a thrill to see Cartier getting on the front foot with a female-focused re-release of the Panthère de Cartier. First launched in the 1980s, it sat well with the cultural cues of the time: big hair, shoulder pads, Dynasty. Charlie Sheen’s character, Bud Fox, wore one in Wall Street. And one of our favourite photographs shows the Panthère on the wrist of a fresh-faced, blow-dried Pierce Brosnan, accessorised with a pinky ring and a luxuriant pectoral thatch, his top four buttons left undone, as was standard in the era. That, friends, was how you rocked a Panthère. The theme goes back way further than that, though. The big cat first slunk into the picture in 1914, when Louis Cartier – who was running the company at the time with his brothers Jacques and Pierre – commissioned a painting by French artist George Barbier, featuring a woman with a panther lounging at her feet. Just a few months later, the creature appeared on its first piece of Cartier jewellery, and ever since then it’s been an ongoing motif across both the brand’s male and female collections, with everything from watches and… Read More
One of the standout watches of last year was the Drive de Cartier. The collection impressed with its assured case shape – a pleasing blend of robustness and classicism that, for many, epitomised what Cartier is all about. Well, the Extra Flat takes things a few steps further, removing any and all extraneous elements from the Drive and making it even more sublime. What do we mean? For starters the watch is, well, flat. At 6.6mm thick it’s some 40 per cent more slender than the regular automatic Drive – a feat achieved largely thanks to the manually wound caliber 430MC (based on the Piaget 430P). Cartier has also made the case a touch smaller (39mm), removed the small seconds and foregone their usual guilloche on the dial. The resulting watch is far more dressy, and absolutely stunning. Offered in pink and white gold, our pick is the more reserved white gold option, which is paired perfectly with a subtle grey alligator strap. Cartier Drive de Cartier Extra Flat in white gold Australian pricing and availability Cartier Drive de Cartier Extra Flat, white gold, limited to 200 pieces, with an indicative price of $24,000 Note: the crown is set with… Read More
Cartier never fail to deliver the goods when it comes to their SIHH collection – historically offering a large range of new goodies with everything from consumer-friendly steel all the way up to fabulous, one-of-a-kind jewelled masterpieces. And while we’ll have to wait a few more days to see what’s in store for 2017, this early release already has us intrigued. This limited edition of 30 uses the Ronde Louis Cartier XL as a starting point – a very traditional white gold canvas, framed prettily with a bezel of baguette-cut diamonds. But it’s the dial where the magic happens. Cartier has a strong interest in artistic crafts – or Métiers d’Arts if you prefer – and has invested in a sizeable facility dedicated to fostering these niche skills. This year they’re showing off a brand-new technique called flamed gold, inspired by the traditional manual heating of hands (and screws) to a rich blue, a technique originally developed to harden these key components. Cartier’s artists have taken this originally utilitarian skill to a whole new place, giving life to a multi-coloured panther by applying heat to the solid gold dial. Greater temperature results in a deeper blue, so the first step… Read More
All this week, we’ve been sharing our collaboration with style influencer Melanie Liu, aka The Tia Fox, to showcase Cartier’s Hypnose collection. Today, she puts on her reviewer hat (which would be painfully chic and limited edition, were it not metaphorical), to let us know exactly what she thought of the three models she tested out. Early this week she told us about the story behind the photoshoot, so make sure to watch it unfold in the full gallery below. My first impression of the three watches was… that they were stunning at first sight, which was a lovely surprise. The whole line is very beautiful and feminine. What stood out most was… the oval shape. It’s an unusual shape for a watch, and it adds character. I also think it’s very flattering. That slender, elongated shape is partly what makes it so elegant. One detail I noticed was… the blue hands – which I know all Cartier watches have. I think that attention to detail is what makes Cartier watches so desirable. So much work and craftsmanship goes into every piece. The most versatile of the collection was… the smallest size, with the diamonds around the dial. This one was much more subtle and you could definitely wear it on… Read More