27.02.2015

BREAKING NEWS: Frédérique Constant smartwatch announced

Apple threw down the gauntlet when they announced the Apple Watch. This week the Swiss responded. At an event strategically placed between the SIHH and Baselworld fairs, Frédérique Constant gathered a select group of journalists to drop a horological bombshell – the official announcement of the Frédérique Constant smartwatch. Yep you read that right. You’re looking at a smartwatch. A Swiss made smartwatch. However, what was unveiled was not a just a product, even less a smartwatch as we currently understand them. What the Frédérique Constant Group announced was nothing less than a brand new market segment, one that CEO…

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