When Time+Tide started, back in 2014, we all loved watches but we all had other jobs. Our cunning and devious plan? Well, if you could be so kind as to call it a plan, we wanted to start a new online magazine in an increasingly digital world. One that would work well on the devices we saw people glued to on their – and our – morning commute to the nine to five. Fast-forward and we’re now working closely with more than 20 Swiss watch brand partners to provide watch-related coverage on a new level. Coverage that can cut through on an iPhone or a tablet, as well as in your monthly luxe magazine over coffee.
The journey leads us to today. Some things have stayed the same. We still love watches, for example. But some things have changed. We no longer have other jobs. And when we see people on their phones on the train, we try and stalk over their shoulder to see if it’s Time+Tide. The biggest change in recent history though, is today’s proud announcement that Ceri David is joining the Time+Tide team as our Content Director. Ceri will, with Felix, Andrew and an ever expanding list of contributors and specialists, lead the revolution in seeking and creating stories and videos that make watches as addictive to you as they are to us.
Why did we choose Ceri? So many reasons. Ceri brings to Time+Tide over 15 years experience as an editor and journalist specialising in luxury fashion, lifestyle and celebrity. Previously editor of GQ Australia – one of only three women ever to have been an editor of GQ anywhere in the world – she has also contributed in a big way to Marie Claire, Inside Out, L’Officiel and Sunday Magazine. Ceri will bring this expertise to the fore at Time+Tide, not only introducing a fresh new voice and perspective to the site, but also ensuring that we give more time and space to women’s watches and to broader luxury categories that overlap with watches. We’re still looking at life through the lens of a watch, but now, with Ceri’s help we’re going to be seeing more objects and more people in the frame.
It was fitting beyond any Hollywood script that her first official duty for us was to co-host ‘Her Journey Through Time’ with Omega, a night that focused on the largely unwritten story of how important women’s watches have been through history. And that’s only the beginning. Please join us in welcoming Ceri to the team and look out, world.
Read Ceri’s first stories for Time+Tide here, the phenomenon that was the ‘Baselworld Lookbook’, in which Ceri matched brand new watches with key pieces, looks and ensembles. As we said at the time, if you’d like sass with your fashion, you’re in luck.